Brand Tone

Passionate, Supportive & Encouraging, Quality-Conscious & Discerning, Stylish & Modern, Friendly & Approachable, Informative

Brand Values

• •Quality: Offering durable, reliable, and well-made equestrian products.
• •Passion for Equestrianism: A deep understanding and love for horses and riding.
• •Customer & Horse Well-being: Prioritizing comfort, safety, and the needs of both rider and horse.
• •Style & Functionality: Believing that equestrian gear can be both beautiful and practical.
• •Trust & Reliability: Partnering with reputable brands.

Best Practices

• •Always Lead with Passion: Whether it's a product description or a social media update, let the genuine love for horses and the equestrian sport shine through. Use evocative language that resonates with fellow enthusiasts.
• •Prioritize "For Rider and Horse": Frame benefits and features around how they enhance the experience and well-being for both the equestrian and their equine partner. This reinforces the brand's core consideration.
• •Speak the Rider's Language (but keep it accessible): Use terminology familiar to equestrians, but ensure clarity for those who might be newer to the sport. Maintain a knowledgeable yet approachable and friendly tone.
• •Highlight Quality and Craftsmanship: Consistently emphasize the careful selection of products, the trusted brands you partner with, and the quality materials or design features. This builds trust and justifies premium positioning.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style of photography and videography. If the visuals are elegant and inspiring, the copy should echo that. If they are action-oriented and energetic, the copy should match that verve.

Social Perception

A specialized and dedicated supplier for equestrian enthusiasts in Estonia; a go-to source for premium equestrian products, fostering a sense of community among horse lovers; connecting with a younger, engaged audience.

Copy Examples

• •Instagram Post (Image: Rider and horse in a beautiful sunset): Those quiet moments, the unspoken bond. That's the heart of riding. We're here to ensure every ride is supported by gear that’s as passionate and dedicated as you are. Discover quality you can trust, style you'll love. #Hobupood #EquestrianLifestyle #PassionForHorses #QualityGear
• •Facebook Ad (Carousel of new bridles): Elegance meets function. ✨ Our new collection of bridles from [Brand Name] is crafted for ultimate comfort and impeccable style. Because your best partner deserves the best. Explore the range at hobupood.ee. #Hobupood #NewArrivals #EquestrianStyle #HorseTack #TrustedBrands
• •TikTok Video Script (Showcasing a waterproof riding jacket): (Upbeat music, quick cuts of the jacket in action, text overlays) Rainy day? No problem! 🌧️ Stay dry, comfortable, and stylish with our [Jacket Name] jacket. Designed for riders who don't let a little weather stop them. Ride on! Check it out at hobupood.ee! #Hobupood #RidingInTheRain #EquestrianFashion #FunctionalStyle #HorseRiding
• •Website Banner (Homepage): Hobupood: Your Partner in Passion. Equipping you and your horse with premium gear for every stride, jump, and cherished moment. Experience the difference quality makes.
• •Email Newsletter Snippet (Promoting a sale on safety vests): Safety with Style. Your confidence in the saddle is paramount. Our curated selection of safety vests offers superior protection without compromising on comfort or a flattering fit. Shop the sale now and ride with peace of mind. #Hobupood #SafetyFirst #EquestrianSafety #RideConfident