Brand Tone

Empowering, Stylish, Motivational, Direct & Informative, Community-oriented (implied)

Brand Values

• •Style & Aesthetics
• •Quality & Comfort (implied)
• •Female Empowerment
• •Active Lifestyle
• •Customer Engagement (implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, core message, do's and don'ts for language, and specific keywords or phrases that align with "Empowering," "Stylish," and "Motivational." Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their aspirations, motivations, and how they communicate. Tailor the empowering and motivational messages to resonate with their fitness and style goals.
• •Visual-Copy Cohesion: Ensure the tone of the copy perfectly complements the visuals used in advertisements, social media posts, and on the website. If the image is energetic and powerful, the copy should reflect that.
• •Consistency Across Platforms: While the format might change (e.g., shorter captions on Instagram, more detail on the website), the core empowering, stylish, and motivational tone should remain consistent across all channels – from product descriptions to social media updates and customer service interactions.
• •Review and Refine: Regularly audit your copy across all touchpoints to ensure it aligns with the established brand tone. Gather feedback and be willing to adapt and evolve the nuances of your tone as the brand grows, without losing its core identity.

Social Perception

Positive (among target audience), Focus on Aesthetics, Emerging Brand, Potential for Name Confusion

Copy Examples

• •Instagram Post (New Collection): Unleash your power. Our new Ascend collection is here to lift you up and keep you moving in style. ✨ Feel strong, look incredible. #Xshapes #StrongerLook #NewCollection #ActivewearFashion
• •Facebook Ad (Targeting Fitness Enthusiasts): Ready to crush your goals? Xshapes activewear is designed for your toughest workouts and your most stylish rest days. Comfort meets chic – because you deserve both. Shop now! #XshapesActive #FitnessMotivation #GymStyle
• •Website Banner (Homepage): XSHAPES: Sculpt Your Strength. Discover activewear that celebrates your power and amplifies your style. For a stronger look, inside and out.
• •TikTok Video Caption (Showcasing Versatility): From lunges to lattes ☕️ Our Peachy 2.0 Tights are your new go-to for everywhere style and all-day comfort! 😉 #Xshapes #PeachyTights #WorkoutToWeekend #ScandiStyle #ActiveLifestyle
• •Email Newsletter Subject (Promotion): 🔥 Elevate Your Energy! 20% Off Your Xshapes Faves This Week Only!