Brand Tone

Enthusiastic & Passionate, Community-Oriented & Welcoming, Informative (to an extent)

Brand Values

• •Quality
• •Variety & Selection
• •Customer Satisfaction
• •Competitive Pricing
• •Community
• •Convenience

Best Practices

• •Emphasize community and collective identity by using inclusive language.
• •Highlight the quality and variety of products, focusing on top-notch brands.
• •Reinforce the commitment to customer satisfaction and an outstanding experience.
• •Address health concerns transparently, leveraging the FAQ section to educate customers.
• •Prioritize 'Community' and 'Collective': Actively use words like 'collective,' 'community,' 'family,' 'we,' and 'us' to reinforce the brand's value of being more than just a transactional store.

Social Perception

A positive and leading image within the Kenyan vape market, emphasizing quality, variety, and community focus, while acknowledging and addressing health concerns responsibly.

Copy Examples

• •Unleash a world of flavor and quality at Vape Collective Kenya!
• •We're passionate about bringing you top-notch products and an outstanding experience.
• •More than just a shop, we are a community. Become part of the Vape Collective Kenya family today!
• •Your Premier Destination for Vaping, Cigars, and More in Kenya.
• •Vape Collective Kenya: YOUR NUMBER 1 VAPE STORE IN KENYA