Brand Tone

Elegant & Aspirational yet Accessible

Brand Values

• •Quality Craftsmanship
• •Affordability/Accessibility
• •Elegance & Sophistication

Best Practices

• •Maintain consistent tone across all channels: website, Instagram, email, and customer service.
• •Emphasize the balance of luxury and affordability in all communications.
• •Showcase the quality of materials and craftsmanship through visuals and descriptions.
• •Use elegant yet accessible language to appeal to a broad audience.
• •Regularly seek feedback to ensure the brand message resonates with the target audience.

Social Perception

A brand that offers high-quality, luxurious jewellery at an accessible price point, appealing to customers who seek elegance and sophistication without breaking the bank.

Copy Examples

• •Discover exquisite pieces that blend high-quality craftsmanship with affordability.
• •Experience luxurious high-jewellery designs at fashion jewellery prices.
• •Elevate your style with our collection of 925 sterling silver and 18k gold plated jewellery.
• •Find the perfect balance of elegance and sophistication with our accessible luxury pieces.
• •Indulge in the allure of lab-grown gemstones and high-carbon diamonds without compromising on price.