Brand Tone

Empowering, Confident, Quality-focused

Brand Values

• •Empowerment: Helping women feel confident and beautiful.
• •Quality: Providing high-quality, natural-looking hair extensions.
• •Ethical Practices: Commitment to ethical sourcing and quality craftsmanship.
• •Customer Satisfaction: Implied through the focus on quality and confidence.
• •Transformation/Self-Expression: Enabling customers to enhance their look and express their style.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., empowering, sophisticated, friendly), and language style (e.g., use of specific words, level of formality). Share this guide with everyone creating content.
• •Focus on 'Why': Communicate the underlying purpose and values of the brand, not just product features. For Kokomee, this is empowering women and providing quality.
• •Audience-Centric Language: Speak directly to the target audience, addressing their aspirations, concerns, and desires (e.g., desire for confidence, beauty, quality).
• •Consistency Across All Channels: Ensure the tone is consistent on the website, social media, email marketing, and customer service interactions. If the TikTok channel (@kokohairandco) is officially linked, its tone needs to align more closely with the empowering and quality-focused message of the e-commerce site or be clearly delineated as a separate, perhaps more informal, venture.
• •Show, Don't Just Tell with Values: Instead of just stating 'we value quality,' demonstrate it through detailed product descriptions, highlighting ethical sourcing practices, and showcasing customer testimonials that reinforce these values.

Social Perception

Positive and empowering, focused on quality, natural appearance, and ethical sourcing.

Copy Examples

• •Headline: Unlock Your Radiance: Discover the Kokomee Difference. Body: Feel the confidence that comes with flawless, natural-looking volume and length. Our ethically sourced, premium hair extensions are crafted for queens like you. Step into your most beautiful self.
• •Social Media Post: Transformation Tuesday isn't just about a new look, it's about a new feeling. ✨ Elevate your style and embrace your power with Kokomee Hair. Swipe to see the glow-up! #KokomeeHair #HairExtensions #ConfidenceBoost #RealRemyHair
• •Product Description Snippet: Indulge in luxury that feels as good as it looks. Kokomee Virgin Remy Hair extensions offer unparalleled softness, seamless blending, and lasting beauty. Because you deserve the best.
• •Email Subject: Ready for Your Hair Revolution, [Customer Name]? Email Body Snippet: At Kokomee, we believe your hair is an expression of your strength and individuality. Discover our collection of premium extensions and find the perfect match to tell your unique story with confidence.
• •Brand Ad Copy: Kokomee Hair: Where Quality Meets Confidence. We're dedicated to empowering you with ethically sourced, luxurious hair extensions that look, feel, and live like your own. Experience the art of beautiful hair.