Brand Tone

Passionate & Enthusiastic, Nostalgic, Friendly & Approachable, Community-Oriented, Direct & Informative

Brand Values

• •Passion for Retro Culture
• •Authenticity/Love of Vintage
• •Sharing & Community
• •Value & Fair Dealing
• •Discovery & Treasure Hunting

Best Practices

• •Embrace Nostalgia: Use language, references, and imagery that evoke fond memories of past decades (80s, 90s primarily). Words like "classic," "vintage," "throwback," "remember when," and "iconic" can be powerful.
• •Speak Like a Fan, Not Just a Seller: Inject genuine enthusiasm and passion into your descriptions and posts. Share personal anecdotes or interesting facts about the items if possible, much like Kenly Hu does on TikTok.
• •Keep it Friendly and Approachable: Use a conversational style. Greetings like "Hey Retro Fans!" or "Salut !" can make the brand feel more personal. Avoid overly corporate or stiff language.
• •Foster Community Spirit: Encourage interaction. Ask questions in social media posts ("What's your favorite retro game?"). Position the brand as a hub for collectors and enthusiasts. Share user-generated content if applicable.
• •Be Authentic and Transparent: When describing second-hand items, be clear about their condition. Honesty builds trust, which is crucial when dealing with collectibles and used goods. Positive reviews mention good transactions, implying trust.

Social Perception

Positive, Reliable, Passionate & Knowledgeable, Engaging

Copy Examples

• •Facebook/Instagram Post (Image of a classic console): "Remember this legend? 🔥 Dive back into the golden age of gaming! We just got a fresh batch of [Console Name] classics. Grab yours before they're history (again!). Link in bio. #RetroGaming #Nostalgia #RetroCash #Gaming Treasures"
• •TikTok Video Intro (Kenly Hu holding a rare find): "You WON'T believe what I found at the flea market today for RetroCash! 🤯 This is a serious gem for any collector. Full story and how you can get your hands on rare finds too – check retrocash.fr! #RetroFinds #CollectorLife #TreasureHunt #PopCulture"
• •Website Banner: "Relive the Magic! ✨ Your favorite retro games, consoles, and collectibles are waiting. Fair prices, passionate service. Shop RetroCash now!"
• •Email Newsletter Snippet: "Hey Retro Fans! 👋 This week, we're shining a spotlight on iconic 90s toys that'll send you straight down memory lane. Plus, Kenly shares his top tips for starting your own action figure collection on the blog! [Link to Blog] Happy collecting!"
• •Product Description (for a vintage game): "Straight from [Year of Release]! This isn't just a game; it's a piece of history. Tested and ready to play, so you can relive those epic [Game-Specific Memory] moments. Perfect for seasoned collectors or anyone looking to experience the classics. We know you'll love it as much as we do!"