Brand Tone

Nurturing, Supportive, Calm, Meditative, Creative, Expressive, Inclusive, Accessible, Joyful, and Inspiring

Brand Values

• •Creativity & Self-Expression
• •Wellness & Mindfulness
• •Inclusivity & Accessibility
• •Joy & Fulfillment
• •Individuality

Best Practices

• •Focus on the positive emotional outcomes like joy, relaxation, and self-discovery.
• •Avoid jargon that might intimidate beginners.
• •Emphasize the meditative, therapeutic, and joyful experience of creating.
• •Highlight the accessibility of SAORI weaving for all skill levels.
• •Showcase the unique and individual nature of each creation.

Social Perception

Relaxing, enjoyable, creatively fulfilling, healing, a place for self-exploration, and personal development within a welcoming and creative atmosphere.

Copy Examples

• •Discover the joy of SAORI weaving! Unleash your creativity in a supportive and meditative environment.
• •No experience needed! Our workshops are designed for everyone to explore their artistic potential through the art of SAORI.
• •Find calm and inspiration as you create unique woven masterpieces. SAORI weaving: a therapeutic journey for your soul.
• •Express yourself freely with SAORI weaving! Embrace the beauty of imperfection and celebrate your individuality.
• •Join our welcoming community and experience the joy of SAORI weaving. A space for creativity, connection, and self-discovery.