Brand Tone

Sophisticated, approachable, and knowledgeable. Focus on expertise and personalized service.

Brand Values

• •Expertise
• •Personalization
• •Holistic Beauty
• •Approachability
• •Reliability

Best Practices

• •Prioritize clarity and accuracy when communicating about Arly's services.
• •Emphasize Arly's expertise in makeup, workshops, and bridal styling, especially in the Singapore market.
• •Showcase the founders, Airin and Vicky, as knowledgeable and approachable beauty experts.
• •Highlight Arly's commitment to a holistic approach to beauty and skincare knowledge.
• •Avoid technical jargon and focus on the benefits of Arly's services for enhancing natural features.

Social Perception

A trusted and reliable beauty destination in Singapore, known for its expertise in makeup services, workshops, and bridal styling. Perceived as knowledgeable, approachable, and committed to enhancing natural beauty.

Copy Examples

• •"Enhance your natural beauty with Arly's personalized makeup services. Book your consultation today!"
• •"Join our exclusive makeup workshop and learn the secrets to flawless skin from Arly's expert artists."
• •"Your dream bridal look starts here. Let Arly create a stunning and unforgettable style for your special day."
• •"Discover the Arly difference: a holistic approach to beauty that celebrates your unique features."
• •"Airin and Vicky, founders of Arly, are dedicated to providing exceptional makeup services and skincare knowledge to our clients."