Brand Tone

Authentic & Traditional, Freshness-focused, Community-oriented (emerging), Direct & Informative, Bilingual (Turkish & German)

Brand Values

• •Freshness
• •Authenticity/Tradition
• •Quality
• •Accessibility
• •Customer Convenience

Best Practices

• •Always Prioritize "Freshness": Whether it's product descriptions, social media updates, or ad copy, the concept of "tazecik" (very fresh) should be a recurring motif. Use vivid language that evokes fresh sights, smells, and tastes.
• •Embrace Bilingual Authenticity: Continue using both Turkish and German in communications, ensuring translations are accurate and culturally relevant. This caters to the core Turkish-speaking audience while being inclusive of German customers.
• •Highlight Tradition and Origin: When relevant, weave in stories or details about the origin of products, traditional preparation methods, or their place in Turkish cuisine. This reinforces authenticity.
• •Maintain a Warm and Welcoming Voice: Especially in community interactions (like social media comments or WhatsApp), adopt a friendly, approachable, and helpful tone. Make customers feel like part of a community.
• •Be Clear and Informative: While being evocative, ensure that essential information (product details, offers, shipping) is communicated clearly and concisely. Avoid jargon and be straightforward.

Social Perception

Tazecik.de aims to be perceived as a reliable source for fresh, authentic Turkish groceries. Customers likely value the availability of specific Turkish products that may not be easily found in mainstream German supermarkets. The emphasis on "freshness" is a key selling proposition. The use of Turkish in communication likely resonates well with the target Turkish-speaking community, fostering a sense of familiarity and cultural connection. The bilingual approach also invites German customers interested in Turkish food.

Copy Examples

• •**(TR):** "Hafta sonu kahvaltınıza Ege'den esintiler katın! Tazecik zeytinlerimiz ve birbirinden lezzetli peynir çeşitlerimiz bir tıkla kapınızda. ☀️ Sofranız bereketli, gününüz aydın olsun! #TazecikDE #TürkKahvaltısı #LezzetKapınızda"\n**(DE):** "Bringen Sie ägäische Frische auf Ihren Frühstückstisch! Unsere erntefrischen Oliven und köstlichen Käsesorten sind nur einen Klick entfernt. ☀️ Für einen reich gedeckten Tisch und einen guten Start in den Tag! #TazecikDE #TürkischesFrühstück #GeschmackBisZurHaustür"\n**Tone:** Authentic, Freshness-focused, Warm.
• •**(TR):** "Mevsimin en tazeleri Tazecik'te! Şimdi tam zamanı, dalından sofranıza mis kokulu çilekler ve taptaze yeşillikler. Sağlıkla ve afiyetle! 🌱🍓"\n**(DE):** "Das Frischeste der Saison bei Tazecik! Jetzt ist die perfekte Zeit für duftende Erdbeeren und knackiges Gemüse, direkt vom Feld auf Ihren Tisch. Natürlich gesund und lecker! 🌱🍓"\n**Tone:** Freshness-focused, Timely, Healthy.
• •**(TR):** "Anne eli değmiş gibi... Geleneksel yöntemlerle, sevgiyle hazırladığımız ev yapımı ürünlerimizle tanışın. Katkısız, doğal ve özlediğiniz o eşsiz tatlar şimdi Tazecik.de'de. ❤️"\n**(DE):** "Wie von Mama gemacht... Entdecken Sie unsere mit Liebe und nach traditionellen Rezepten hausgemachten Produkte. Ohne Zusatzstoffe, natürlich und mit dem unvergesslichen Geschmack, den Sie vermissen. ❤️ #TazecikDE #Hausgemacht #Tradition"\n**Tone:** Authentic, Nostalgic, Trustworthy.
• •**(TR):** "Tazecik'ten haber var! Bu haftaya özel Anadolu lezzetlerinde %15 indirim + Ücretsiz Kargo fırsatını kaçırmayın! 🎁"\n**(DE):** "Neuigkeiten von Tazecik! Diese Woche 15% Rabatt auf anatolische Spezialitäten + Kostenloser Versand – Nicht verpassen! 🎁"\n**Tone:** Direct, Benefit-driven, Community-focused (by implying news/updates).
• •**(TR):** "5 dakikada hazır! Tazecik mezelerle sofranıza renk katın. 😉 #TazecikHızlıLezzetler #MezeKeyfi #KolayTarifler"\n**(DE):** "Fertig in 5 Minuten! Bringen Sie Farbe auf Ihren Tisch mit frischen Meze von Tazecik. 😉 #TazecikSchnelleKüche #MezeGenuss #EinfacheRezepte"\n**Tone:** Quick, Modern, Engaging.