Brand Tone

Proudly Catalan, Youthful and Modern, Humorous and Witty, Community-focused and Inclusive, Authentic and Passionate

Brand Values

• •Preservation of Catalan Language and Culture
• •Cultural Identity and Pride
• •Creativity and Modernity in Tradition
• •Community and Connection
• •Youth Empowerment

Best Practices

• •Sempre en Català (Always in Catalan): Maintain Catalan as the primary language across all communications (website, social media, customer service) to reinforce the core mission. Provide translations where necessary for broader understanding but ensure Catalan remains prominent.
• •Inject Humor and Wit: Continue using clever wordplay, relatable cultural references, and a lighthearted approach in captions, product descriptions, and campaigns. This makes the brand approachable and memorable.
• •Foster Community Dialogue: Encourage user-generated content, ask questions in Catalan, and respond to comments in a way that builds a sense of belonging and shared pride. Highlight customer stories and experiences.
• •Stay Youthful and Relevant: Keep up with social media trends (especially on platforms like TikTok) and contemporary design aesthetics, while always linking back to the core message of Catalan identity.
• •Be Authentically Passionate: Consistently communicate the "why" behind the brand – the passion for preserving Catalan language and culture. This authenticity, stemming from the founder's story, will resonate deeply with the target audience.

Social Perception

Positive within Target Community, Symbol of Cultural Expression, Innovative and Inspiring, Limited Mainstream Awareness (outside Catalan focus)

Copy Examples

• •Headline: Més que moda, un manifest. Vesteix la teva llengua. (More than fashion, a statement. Wear your language.) Body: Sent la força de les teves paraules amb cada disseny DECAT. Uneix-te al moviment. (Feel the power of your words with every DECAT design. Join the movement.) Call to Action: Descobreix la col·lecció! (Discover the collection!)
• •Headline: El teu Orgull, La Teva Samarreta. DECAT: Parla alt i clar. (Your Pride, Your T-shirt. DECAT: Speak loud and clear.) Body: Cansat de que el català quedi en segon pla? Amb DECAT, porta la teva identitat amb estil i un toc d'humor. (Tired of Catalan taking a backseat? With DECAT, wear your identity with style and a touch of humor.) Call to Action: Troba el teu missatge! (Find your message!)
• •Headline: Som DECAT. Som la Generació que Balla, Riu i Estima en Català. (We are DECAT. We are the Generation that Dances, Laughs, and Loves in Catalan.) Body: La nostra llengua està més viva que mai. Les dessuadores i samarretes DECAT són per a tu, que vius i respires en català. Fetes amb passió, dissenyades per connectar. (Our language is more alive than ever. DECAT sweatshirts and t-shirts are for you, who live and breathe in Catalan. Made with passion, designed to connect.) Call to Action: Vesteix-te de cultura! (Dress yourself in culture!)
• •Social Media Post (Image: Young people wearing DECAT apparel, laughing): Text: Algú va dir que la moda no podia tenir missatge? 😉 A DECAT, cada peça crida ben fort: ESTIMEM EL CATALÀ! Uneix-t'hi! #DecatBrand #ModaEnCatalà #LlenguaCatalana #OrgullCatalà (Did someone say fashion couldn't have a message? 😉 At DECAT, every piece shouts loud and clear: WE LOVE CATALAN! Join us! #DecatBrand #FashionInCatalan #CatalanLanguage #CatalanPride)
• •Product Description (e.g., for "La vida és més dolça parlant en català" sweatshirt): Title: Dessuadora "La Vida És Més Dolça" – L'autèntic sabor de la nostra llengua. (Sweatshirt "Life is Sweeter" - The authentic taste of our language.) Description: No hi ha res com sentir-se a casa amb les teves paraules. Aquesta dessuadora no només t'abriga, sinó que comparteix un missatge clar i ple d'optimisme. Perfecta per al dia a dia, per xalar amb amics i per recordar que, sí, la vida és més dolça parlant en català. Feta amb cotó orgànic i molt d'amor per la nostra cultura. (There's nothing like feeling at home with your words. This sweatshirt not only keeps you warm but shares a clear and optimistic message. Perfect for everyday wear, for chilling with friends, and for remembering that, yes, life is sweeter speaking in Catalan. Made with organic cotton and a lot of love for our culture.)