Brand Tone

Reverent & Worshipful, Doctrinally Specific/Theological, Bold & Unapologetic, Community-Oriented, Personal & Sincere

Brand Values

• •Soli Deo Gloria (Glory to God Alone)
• •Biblical Authority & Truth
• •Proclamation of Faith
• •Doctrinal Adherence
• •Family & Personal Conviction

Best Practices

• •Anchor in Core Theology: Always ensure copy aligns with the brand's stated theological foundations (e.g., sovereignty of God, authority of scripture, Christ-centeredness). This is paramount for 1689 Designs.
• •Maintain a Reverent and Respectful Tone: Even when bold, the language should consistently reflect a tone of worship, reverence for God, and respect for sacred texts.
• •Use Scripture and Theological Language Authentically: Integrate biblical verses and theological terms naturally and accurately, not as mere add-ons. Explain or allude to their meaning where appropriate for the audience.
• •Speak to the "Why": Remind the audience of the purpose behind the designs – to glorify God and proclaim truth. This reinforces the brand's core values.
• •Be Consistent Across All Platforms: Whether it's a product description, social media post, or email, the core voice and values should be clearly identifiable, building trust and recognition within the target community.

Social Perception

Positive within Niche, Specific Appeal, Authentic & Mission-Driven, Supportive of a Cause/Identity

Copy Examples

• •Product: "Christ Is King" Hoodie Copy: "Declare the ultimate sovereignty. Our 'Christ Is King' hoodie is more than apparel; it's a bold affirmation of His reign over all. Crafted for comfort, designed for truth. Wear your allegiance. (Hebrews 4:14-16)"
• •Social Media Post (New Sticker Design - e.g., "Sola Scriptura") Copy: "Rooted in Truth. Our latest sticker design, 'Sola Scriptura,' is a testament to the unshakable foundation of God's Word. Perfect for your Bible, laptop, or water bottle – carry a reminder of where ultimate authority lies. #SolaScriptura #ReformedTheology #1689Designs #GloryToGodAlone"
• •Email Newsletter Subject Line (Promoting a Sale on Mugs) Subject: "Fill Your Cup with Truth: Mugs on Sale to Edify Your Mornings!" Body Snippet: "Start your day reflecting on His unchanging truth. For a limited time, our collection of theologically rich mugs is on sale. Each design aims to bring honor and glory to God alone. [Shop Now]"
• •Website Banner (General Brand Message) Copy: "1689 Designs: Apparel and Goods Forged in Biblical Truth. Honoring God, Proclaiming His Word. Explore designs that stand firm."
• •Product Description (For a "Psalm 42" Themed Print) Copy: "As the deer pants for flowing streams, so pants my soul for you, O God.' This Psalm 42 inspired print captures the deep longing of the believer's heart for the presence of the Lord. A beautiful and meaningful addition to any home seeking to reflect His glory."