Brand Tone

Artisanal & Passionate, Quality-Focused & Refined, Approachable & Community-Oriented, Indulgent & Sensory

Brand Values

• •Quality & Craftsmanship
• •Passion
• •Freshness & Natural Ingredients
• •Customer Satisfaction & Delight
• •Local & Independent

Best Practices

• •Always Emphasize "Handmade" and "Artisanal": These terms are central to the brand's identity. Consistently use them to reinforce the quality and care put into each product.
• •Highlight Fresh, Quality Ingredients (and no preservatives): This is a key differentiator and value proposition. Mentioning the freshness and absence of preservatives appeals to health-conscious consumers and those seeking authentic flavour.
• •Tell the Founder's Story (Subtly or Directly): Joe Vaughan's journey is inspiring and adds a personal touch. Weaving this into the narrative can create a stronger connection with customers.
• •Use Sensory and Evocative Language: Describe the taste, texture, aroma, and appearance of the chocolates to create a rich, indulgent image that tempts the customer. Words like "exquisite," "delectable," "velvety," "glossy," and "intricate" fit well.
• •Maintain a Warm, Passionate, yet Refined Voice: The tone should reflect the artistry and high quality of the product, while still being approachable and conveying the genuine passion behind the brand. Avoid overly casual or overly technical jargon.

Social Perception

High-Quality Artisan Chocolatier, A Go-To for Gifts & Special Occasions, Talented and Inspiring Founder, Delicious & Visually Stunning, Support for Local Business

Copy Examples

• •Headline: Experience Chocolate, Crafted with Passion. Body: At 1683 Chocolate Place, each chocolate is a testament to true craftsmanship. Indulge in exquisite flavours, handmade daily with the freshest ingredients by our dedicated chocolatier, Joe. Discover your new obsession.
• •Headline: The Art of Gifting, Perfected in Chocolate. Body: Looking for a gift that speaks volumes? Our luxurious, handcrafted chocolate selections are beautifully boxed and ready to delight. Made with passion in the heart of Knowle, because some moments deserve the finest.
• •Headline: Beyond Chocolate. It's an 1683 Moment. Body: From the satisfying snap of perfectly tempered chocolate to the explosion of flavour from our unique ganaches, this is more than a treat. It's an experience. Taste the dedication in every bite. No preservatives, just pure, artisanal indulgence.
• •Headline: Freshness You Can Taste. Craftsmanship You Can See. Body: We believe in chocolate that's as honest as it is delicious. That's why we handcraft our creations in small batches, using only the finest natural ingredients. Visit us in Knowle or online and discover the 1683 difference.
• •Headline: Unlock a World of Exquisite Flavours. Body: Journey through our collection of handcrafted chocolates, where traditional techniques meet innovative pairings. From timeless classics to exciting new creations, each piece is a miniature masterpiece, lovingly made for your enjoyment.