Brand Tone

Sophisticated & Luxurious, Evocative & Sensory, Passionate & Refined, Exclusive & Niche

Brand Values

• •Craftsmanship
• •Heritage & Tradition
• •Unique Sensory Experience
• •Elegance & Relaxation
• •Quality

Best Practices

• •Develop a Brand Voice Chart: Document key characteristics of your tone (e.g., sophisticated, evocative, passionate), along with "do's and don'ts" for language. For Vitola Aroma, "do" use words like "essence," "heritage," "bespoke," "notes," "artfully." "Don't" use overly casual slang, emojis (unless very selectively and on-brand), or generic descriptions.
• •Focus on "Experience" and "Essence": Instead of just describing a candle, describe the *experience* or *feeling* it evokes. Use sensory language that appeals to the sophisticated appreciation of aromas, much like one would describe a fine wine or, indeed, a cigar.
• •Maintain Visual & Textual Harmony: Ensure that the luxurious and refined tone of the copy is consistently matched by high-quality, atmospheric photography and website design. The dark, elegant aesthetic seen on the website and Instagram should be a guide.
• •Educate Subtly: Weave in elements of cigar culture or the inspiration behind scents in a way that feels informative and exclusive, rather than instructional. This reinforces the niche appeal and the "connoisseur" aspect of the brand.
• •Consistency Across All Channels: Whether it's a product description, an Instagram caption, a Facebook post, or customer service interaction, the sophisticated and luxurious tone should be unwavering. Train any staff or collaborators on this voice.

Social Perception

Building a perception of exclusivity and targets a specific aficionado market or those who appreciate that aesthetic. Engagement on social media platforms suggests that those who interact directly with the brand are receptive to its luxurious and niche positioning.

Copy Examples

• •Headline: Indulge Your Senses. The Essence of a Fine Cigar, Reimagined. Body: Discover Vitola Aroma. Our handcrafted soy candles capture the sophisticated notes of the world's most renowned cigars, transforming your space into a haven of luxury and relaxation. Experience the tradition, artfully unscented. Call to Action: Explore the Collection.
• •Social Media Post: Image: A close-up, moody shot of a Vitola Aroma candle flickering, perhaps with a book and a subtle cigar-related prop. Caption: Unwind in an ambiance of pure sophistication. The [Candle Name, e.g., Maduro] candle, with its deep, resonant notes, evokes the timeless allure of a classic cigar lounge. Handcrafted for moments of quiet indulgence. #VitolaAroma #LuxuryCandles #CigarCulture #HomeFragrance #EveningRitual
• •Product Description Snippet (for "Cubano" candle): Let the spirited aroma of our 'Cubano' candle transport you to the vibrant streets of Havana. Each handcrafted candle blends rich tobacco leaf essence with a hint of [complementary subtle scent, e.g., spiced cedar], creating an olfactory journey that is both bold and elegantly refined. Perfect for the discerning connoisseur.
• •Email Subject Line: An Invitation to Timeless Elegance | Discover Vitola Aroma Email Body Preview: Dear [Customer Name], Step into a world where a legacy of aroma meets modern craftsmanship. Vitola Aroma invites you to experience the luxurious essence of fine cigars, captured in our exclusive collection of scented soy candles...
• •Short Ad Copy: Vitola Aroma: Where heritage ignites. Experience the captivating scent of fine cigars, masterfully blended into luxurious, handcrafted candles. Elevate your everyday. Shop now.