Brand Tone

Helpful & Caring, Professional & Trustworthy, Reassuring, Slightly Informal (on TikTok)

Brand Values

• •Comfort & Relief
• •Quality & Safety
• •Simplicity & Convenience
• •Customer-Centricity
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., helpful, professional, reassuring), key messaging points, preferred terminology, and words to avoid. Share this with anyone creating content.
• •Focus on the Customer's Needs: Always frame copy around how Orthoclub.nl solves the customer's problem (pain, irritation, discomfort from braces). Use "you" and "your" to speak directly to them.
• •Prioritize Clarity and Simplicity: Avoid jargon where possible. Explain the benefits and use of the orthodontic wax in a clear, straightforward manner. The product itself is simple, and the language should reflect that.
• •Maintain Professionalism and Trust: Especially when dealing with a health-related comfort product, ensure all claims are accurate and the language instills confidence in the product's safety and effectiveness.
• •Adapt to the Platform, Not Away from the Core Tone: While the expression of the tone can vary slightly (e.g., more informal on TikTok), the core values of being helpful, caring, and trustworthy should remain consistent across all channels. Don't adopt a drastically different persona on one platform that clashes with the overall brand identity.

Social Perception

Emerging Brand, Problem-Solver, Trust (to be built), Niche Focus

Copy Examples

• •Headline (Website/Ad): "Braces bothering you? Find instant relief with Orthoclub's gentle dental wax. Smile confidently, pain-free!"
• •Social Media Post (Instagram): "Say goodbye to pokey wires and bracket irritation! ✨ Our transparent orthodontic wax is easy to apply and provides lasting comfort, so you can focus on your beautiful smile journey. #Orthoclub #BracesRelief #SmileComfort"
• •Product Description Snippet: "Crafted for your comfort, Orthoclub dental wax is made from safe, high-quality materials. It’s transparent, easy to use, and designed to protect your mouth from the discomfort of braces. Order before 10 PM for next-day relief!"
• •TikTok Video Caption Idea: "POV: Your new braces feel like a cactus. 🌵 We got you! Our orthodontic wax is a lifesaver. 😉 #BracesProblems #OrthodonticWax #Orthoclub #PainRelief"
• •Email Subject Line (for newsletter/promo): "Your Comfort is Our Priority | Tips & Relief for Braces Wearers from Orthoclub"