Brand Tone

Introspective & Empathetic, Motivational & Encouraging, Philosophical & Poetic, Direct & Supportive, Authentic & Raw

Brand Values

• •Self-Improvement
• •Embracing Uncertainty
• •Inner Strength & Resilience
• •Authenticity & Self-Realization
• •Community & Connection
• •Purpose

Best Practices

• •Use evocative imagery and metaphors sparingly but effectively.
• •TikToks can be short and punchy yet profound
• •The promise of 'Digital Products | Community | Mentorship' should carry this consistent tone through all offerings.
• •Use questions to prompt engagement and self-reflection.
• •Maintain authenticity by sharing real struggles and vulnerabilities.

Social Perception

Perceived positively as a source of relatable wisdom, comfort, and motivation, particularly regarding messages about loneliness, self-discovery, and personal growth. Broader social perception is still developing.

Copy Examples

• •Ready to take the next step, even if it's a small one?
• •Gentle guidance, powerful prompts, and the support to finally understand what truly motivates you.
• •It’s always been you vs you; let’s make you your greatest ally.
• •Here's a raw look at what it's like trying to build the Opia brand while figuring out life.
• •Live in the moment?