Brand Tone

Passionate and Enthusiastic, Service-Oriented and Reassuring, Accessible and Direct, Promotional and Engaging (on TikTok)

Brand Values

• •Customer Satisfaction
• •Accessibility
• •Trust and Security
• •Quality (Implied)
• •Passion for Football

Best Practices

• •Know Your Audience – The Football Fan: Always write with the passionate football supporter in mind. Use terminology they understand and appreciate. Relate to the emotions of the game.
• •Prioritize Clarity and Trust: Especially as an intermediary for international goods, be transparent in your communications. Clearly explain processes, shipping times, and guarantees to build and maintain trust. Avoid overly complex jargon unrelated to football.
• •Be Consistent Across Platforms: While the style might adapt slightly (e.g., more informal on TikTok, more detailed on the website FAQ), the core tone (passionate, reassuring, accessible) should remain recognizable.
• •Infuse Passion Authentically: Let genuine enthusiasm for football shine through. This can be in descriptions, social media interactions, and even policy explanations. If the brand loves football, customers will feel it.
• •Focus on Solutions and Benefits: Highlight how Loja Futz simplifies access to desired products, ensures secure transactions, and stands by its service with guarantees. Frame features as direct benefits to the customer (e.g., "Pague em reais, com a garantia da Loja Futz de que seu produto será entregue com cuidado" - Pay in Reais, with Loja Futz's guarantee that your product will be delivered with care).

Social Perception

Emerging Online Presence, Focused on Service Proposition, Limited Independent Reviews, General Caution in the Market

Copy Examples

• •Headline (Passionate & Direct): "Vista a Paixão. As camisas do seu time, do mundo todo, na sua casa. Importadas e com garantia Loja Futz." (Wear the Passion. Your team's jerseys, from all over the world, at your home. Imported and with Loja Futz guarantee.)
• •Social Media Post (Engaging & Promotional - TikTok style): "Aquele golaço do fim de semana ainda tá na cabeça? 🔥 Comemore com o manto novo! Use FUT5 e garanta seu desconto em qualquer camisa. Link na bio! #LojaFutz #CamisaDeTime #Futebol" (That weekend golazo still on your mind? 🔥 Celebrate with a new jersey! Use FUT5 and get your discount on any jersey. Link in bio!)
• •About Us Snippet (Service-Oriented & Reassuring): "Na Loja Futz, conectamos você à sua paixão. Somos especialistas em facilitar a compra de camisas de futebol internacionais, cuidando de todo o processo para que sua única preocupação seja qual manto escolher. Conte com nosso suporte e compre com segurança." (At Loja Futz, we connect you to your passion. We specialize in facilitating the purchase of international football jerseys, taking care of the entire process so your only worry is which jersey to choose. Count on our support and buy with security.)
• •Product Description Opener (Enthusiastic & Accessible): "Direto dos gramados internacionais para o seu guarda-roupa! Esta camisa [Nome do Time/País] é mais que um item, é um emblema da sua torcida. Garanta já a sua, com a facilidade e confiança que só a Loja Futz oferece." (Straight from international pitches to your wardrobe! This [Team/Country Name] jersey is more than an item, it's an emblem of your support. Get yours now, with the ease and confidence that only Loja Futz offers.)
• •Email Subject Line (Direct & Benefit-Oriented): "Seu novo manto sagrado chegou na Loja Futz! ⚽✨" (Your new sacred jersey has arrived at Loja Futz! ⚽✨)