Brand Tone

Inviting and Warm, Quality-Focused and Assuring, Passionate and Enthusiastic, Relatable and Comforting

Brand Values

• •Freshness
• •Quality
• •Customer Satisfaction/Pleasure
• •Indulgence
• •Accessibility/Convenience

Best Practices

• •Embrace 'Indulgence': Consistently use language that evokes pleasure, treats, and moments of enjoyable escape in product descriptions, social media, and ads. Words like 'savour,' 'delight,' 'treat,' 'unwind,' and 'experience' can be powerful.
• •Highlight Freshness & Quality: Always emphasize the daily roasting, specialty grade, and premium nature of the ingredients. This reinforces trust and justifies the 'indulgence.'
• •Maintain a Warm & Inviting Voice: Address the customer directly and personally. Use welcoming language and focus on the positive experience your products provide. Think 'your moment,' 'your perfect cup.'
• •Be Enthusiastic & Passionate: Let your love for coffee and tea shine through. Use descriptive and evocative language that conveys the sensory appeal of your products (aroma, taste, comfort).
• •Keep it Consistent Across Platforms: Ensure the tone used on the website matches the tone on Facebook, Instagram, email marketing, and any customer service interactions for a cohesive brand experience.

Social Perception

The brand positions itself as a provider of a premium, enjoyable experience – a daily indulgence. The social media presence aims to be engaging and visually appealing, further fostering a positive perception.

Copy Examples

• •Headline: Your Daily Dose of Delight. Freshly Roasted, Straight to Your Door. Body: At Indulgence Coffee, we believe every day deserves a special moment. Our beans are roasted daily, ensuring every cup is brimming with the freshest flavour. Discover your new favourite ritual.
• •Headline: More Than Just Coffee, It's an Indulgence. Body: Unwind with our meticulously selected speciality coffees and premium loose teas. Crafted for those who appreciate the finer sips in life. Isn't it time you treated yourself?
• •Headline: The Secret to a "TEA-rrific" Day? It's in the Brew. Body: Explore our exquisite range of loose leaf teas – from comforting classics to exciting new infusions. Packed to order for ultimate freshness and flavour. Your perfect cup awaits.
• •Headline: Never Run Out of Your Favourite Brew Again. Body: Subscribe to Indulgence Coffee and get your beloved coffee and tea delivered right on schedule. Freshness, convenience, and a little bit of daily joy, guaranteed.
• •Headline: Taste the Passion in Every Sip. Body: We're committed to quality you can taste. Our coffee beans are roasted with precision and care, every single day, because you deserve the perfect brew, every single time.