Brand Tone

Expressive, Youthful, Empowering, Approachable, Friendly, Positive, Uplifting, Confident, Playful

Brand Values

• •Self-Expression
• •Individuality
• •Art
• •Creativity
• •Quality
• •Wellness
• •Health-Focus
• •Freedom
• •Non-Commitment
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone (e.g., expressive, youthful, empowering), core values, personality traits (e.g., artistic, confident, approachable), and key messaging points. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and a style that resonates with their aspirations for self-expression, creativity, and freedom.
• •Use "You-focused" Language: Frame your copy around the customer's desires and benefits (e.g., "Express *your* personality," "*Your* style speaks volumes"). This makes the message more personal and engaging.
• •Stay True to Your Values: Ensure your copy consistently reflects what your brand stands for – self-expression, art, quality, wellness, and freedom. For example, when talking about materials, highlight "skin-safe" and "natural extracts" to align with the wellness value.
• •Be Consistent Across All Channels: Whether it's a website banner, a social media post, or an email newsletter, the tone should feel familiar and authentically Joytatt. Review and edit content regularly to ensure it aligns with the established voice.

Social Perception

Positive (among direct customers), Artistic Association, Emerging Brand, Potential Confusion (with similar-named permanent tattoo studio)

Copy Examples

• •Headline: Your Skin, Your Story. Unfold It. Body: Don't just dream about your next look. Live it. Joytatt delivers vibrant, skin-loving temporary tattoos that let your true colors shine through. Express every facet of you, commitment-free. Ready to make your mark?
• •Headline: Ink That Moves With You. Body: Life’s too short for just one style. Joytatt’s easy-to-apply temporary tattoos are your ultimate accessory for self-expression. From subtle statements to bold declarations, switch up your vibe as often as you switch your mood. What story will you tell today?
• •Headline: Dare to Wear Your Art Out. Body: Unleash your inner artist with Joytatt. Our stunning, high-quality temporary tattoos are designed to turn heads and spark confidence. Celebrate your individuality, play with your style, and own your look. Your canvas awaits.
• •Headline: Wellness Meets Wow. Body: Introducing Joytatt’s Wellness Ink collection – where mindful designs and skin-friendly materials unite. These aren't just tattoos; they're beautiful reminders to live vibrantly and embrace your well-being. Inspire your journey, one gorgeous sticker at a time.
• •Headline: No Needles. All the Joy. Body: Love the tattoo aesthetic but not the commitment? Joytatt offers the perfect solution. Our temporary tattoos give you the freedom to explore incredible designs, easily and safely. Express yourself boldly and beautifully – pain-free!