Brand Tone

Friendly and Approachable, Creative and Passionate, Delicate and Charming, Helpful and Customer-Oriented, Authentic and Handmade-Focused

Brand Values

• •Handmade Quality & Craftsmanship: Each piece is unique and handcrafted with care.
• •Customer Service Excellence: Providing a shopping experience that values the customer, including gestures like a free gift with purchase.
• •Comfort and Wearability: Creating lightweight earrings suitable for everyday wear and sensitive ears.
• •Unique Design and Simplistic Beauty: Offering distinctive, aesthetically pleasing designs that are simple yet beautiful.
• •Local (Australian Made): Pride in being designed and handmade in Brisbane, Australia.
• •Transparency: Providing clear information about materials and care instructions.

Best Practices

• •Always Emphasize "Handmade" and "Unique": Consistently highlight that each piece is crafted by hand, making it special and often one-of-a-kind or part of a small batch. This reinforces a core value.
• •Use Warm, Friendly, and Slightly Playful Language: Incorporate positive adjectives (e.g., "lovely," "dreamy," "sweet," "sparkle"), use emojis where appropriate (especially on social media), and maintain an approachable, conversational style.
• •Showcase the "Behind-the-Scenes": Share glimpses of the making process, the studio, or the maker. This builds authenticity and connection, reinforcing the "handmade" aspect and humanizing the brand.
• •Focus on Benefits, Not Just Features: While mentioning materials (like surgical steel) is important, translate these into benefits for the customer (e.g., "perfect for sensitive ears," "so lightweight you'll barely feel them").
• •Engage Genuinely and Appreciatively: Respond to comments and messages with warmth and gratitude. Acknowledge customer support and express thanks, reinforcing the value of customer service and community.

Social Perception

Positive: Customers seem to appreciate the unique designs, the lightweight comfort of the earrings, and the handmade quality. The aesthetic is often described as cute, beautiful, and delicate. Supportive of Small Business: Buyers of handmade goods often value supporting small, independent creators. Appreciative of Personal Touch: The free gift and the direct interaction with the maker (visible on social media) likely contribute to a positive perception. Seen as a Treat or Giftable Item: The products are perceived as lovely items for oneself or as thoughtful gifts.

Copy Examples

• •Instagram Post (New Collection): "Hello sunshine! ☀️ Our latest collection of dreamy clay hearts has just bloomed on the website! Each pair is lovingly handmade in our Brisbane studio, super lightweight for all-day smiles, and ready to add a little sparkle to your day. Which one is calling your name? ✨ #TwoClayHearts #HandmadeEarrings #NewCollection #BrisbaneMade #PolymerClayJewellery"
• •Facebook Ad (Focus on Comfort): "Sensitive ears? We hear you! 💕 At Two Clay Hearts, all our polymer clay darlings are crafted with hypoallergenic, surgical steel posts. So you can enjoy unique, handmade style without a worry. Lightweight, lovely, and made just for you in Australia! Shop now and treat your ears! [Link] #SensitiveEars #HandmadeJewelleryAUS #TwoClayHearts #ComfortAndStyle"
• •Product Description Snippet (for a specific earring): "Meet the 'Pastel Petal Dangles' – a sweet whisper of colour for your lobes! Carefully handcrafted from polymer clay, these beauties are surprisingly light and dance with your every move. Perfect for adding a touch of handmade charm to your everyday look or for that special occasion. Designed and made with love in Brisbane."
• •TikTok Video Idea Caption (Packing an Order): "Packing up a little box of happiness! 🥰 Seeing your orders come through truly makes our day. Each pair of Two Clay Hearts earrings is made with so much love, and we hope you feel it when you wear them! P.S. Did you spot the little freebie we sneak into every order? 😉 #SmallBusinessLove #PackingOrders #HandmadeWithCare #TwoClayHearts #AussieMade"
• •Website "About Us" Excerpt: "Welcome to Two Clay Hearts, where tiny pieces of clay are transformed into wearable art, straight from our sunny Brisbane studio! We believe in the simple joy of a beautiful accessory – something unique, lovingly handmade, and so comfortable you’ll forget you’re wearing it (until the compliments start, that is!). Thank you for choosing to support our handmade dream. 💕"