Brand Tone

Elegant & Artistic, Nature-centric & Eco-conscious, Warm & Gentle, Slightly Whimsical & Romantic

Brand Values

• •Sustainability
• •Artistry & Craftsmanship
• •Natural Beauty
• •Longevity & Timelessness
• •Quality

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., elegant, eco-conscious, warm) with examples of "do's and don'ts" to ensure everyone writing for the brand is aligned.
• •Emphasize "Benefit to the Customer" through the Brand Lens: Instead of just saying "long-lasting," explain it as "enjoy timeless beauty that doesn't fade," connecting the product feature to the artistic and enduring values of the brand.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses and align with the brand's artistic and natural ethos (e.g., "delicate hues," "gentle textures," "whispers of nature," "earthy tones").
• •Maintain Visual and Textual Harmony: Ensure the copy on social media and the website complements the visual aesthetic. If the images are elegant and minimalist, the copy should reflect that same sophistication and clarity.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it consistently reflects the defined brand tone and values. Gather feedback and make adjustments as the brand evolves.

Social Perception

Dry Petal is likely perceived as a boutique brand offering high-quality, aesthetically pleasing, and environmentally conscious floral products. Customers are likely drawn to the unique and lasting nature of dried flowers as an alternative to fresh-cut flowers. The brand likely appeals to individuals who appreciate minimalist or bohemian aesthetics, sustainable living, and unique home décor items or gifts. The perception is that of a tasteful and thoughtful brand.

Copy Examples

• •Whispers of nature, captured forever. ✨ Our sustainably sourced dried florals bring timeless elegance and a touch of artistry to your space. Discover beauty that lasts. #DryPetal #ForeverFlowers #SustainableDecor #ArtisticFlorals #HomeBeauty
• •Tired of fleeting blooms? Embrace the enduring charm of Dry Petal. Our artistically crafted dried floral arrangements are sustainably sourced and designed to bring lasting beauty into your life. Shop the collection: [Link]
• •Each stem in our 'Autumn Whisper' bouquet is carefully selected and artistically dried, preserving its delicate form and natural hues. A sustainable touch of art for your home, promising beauty that endures through the seasons.
• •Bring Nature's Art Indoors 🍂 Sustainable & Stunning Dried Florals from Dry Petal
• •Dry Petal: Where Sustainable Sourcing Meets Artistic Floral Design. Beauty That Doesn't Fade.