Brand Tone

Aspirational yet Accessible, Chic & Trendy, Empowering & Confident, Helpful & Informative, Friendly & Engaging, Playful (especially on TikTok)

Brand Values

• •Quality: Emphasizing professional-grade materials and long-lasting wear.
• •Convenience & Time-Saving: Offering a quick and easy alternative to salon visits.
• •Style & Self-Expression: Providing a wide variety of fashionable designs.
• •Innovation: Positioning press-on nails as a modern solution for manicures.
• •Customer Empowerment: Enabling users to achieve salon-worthy results themselves.
• •Gentle & Non-Damaging: Highlighting the benefit of avoiding harsh chemicals or procedures that can weaken natural nails.

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (aspirational yet accessible, chic, empowering, helpful, friendly, playful) with specific examples of words to use and avoid. This ensures everyone creating content is aligned.
• •Always Prioritize Benefits Over Features: While mentioning "reusable" or "easy application" (features) is good, focus on what that *means* for the customer: "Enjoy gorgeous nails again and again, effortlessly" or "Get ready in minutes, not hours" (benefits). This aligns with the convenience and empowerment values.
• •Speak Your Customer's Language: Use terminology and references that resonate with your target audience (e.g., current beauty slang on TikTok, more elegant phrasing for website descriptions). Keep the French consistent for the primary market but ensure clarity.
• •Balance Aspiration with Relatability: Showcase beautiful, perfect nails (aspiration) but also include user-generated content, behind-the-scenes glimpses, or application tips that make the brand feel approachable and the results achievable (relatability).
• •Maintain Consistency Across Platforms, Adjusting for Nuance: The core tone should remain the same, but the expression can vary. For instance, TikTok can be more overtly playful and trend-driven than a formal product description on the website, but both should still feel like they're coming from the chic, empowering, and helpful "Ongles Lab" brand.

Social Perception

Likely perceived as a trendy and innovative solution for nail beauty. Customers probably appreciate the convenience, the variety of designs, and the ability to achieve a polished look quickly. The reusable aspect and non-damaging claims would also be attractive. Modern & Forward-Thinking. Community-Oriented (on social media). Potential Skepticism (to be addressed)

Copy Examples

• •Headline (Website/Ad - Aspirational & Convenient): Salon Perfection. Zero Appointment. Your Dream Nails, Ready in Minutes. ✨
• •Social Media Post (Instagram - Chic & Engaging): Obsessed with this week's vibe! 💅 Our 'Velvet Rouge' set is giving us all the feels. Which Ongles Lab style are you rocking today? Show us! #OnglesLab #PressOnPerfection #NailInspo
• •Product Description Snippet (Helpful & Quality-focused): Crafted for a flawless fit and lasting up to 3 weeks, our press-on nails offer a damage-free, reusable path to stunning manicures. Experience the Ongles Lab difference – quality you can feel.
• •TikTok Video Caption Idea (Playful & Trendy): POV: You just discovered the ultimate nail hack. 😉 Bye-bye, salon wait times! Hello, instant glam with Ongles Lab! #PressOnNails #NailTutorial #BeautyHack #OnglesLabGlowUp
• •Email Subject Line (Empowering & Exclusive): Unlock Your Best Nails Yet, [Customer Name]! New Styles Just Dropped. 🤫