Brand Tone

Supportive and Caring, Empathetic, Informative and Helpful, Elegant and Stylish, Community-Focused, Positive and Uplifting

Brand Values

• •Empowerment of Mothers
• •Comfort and Practicality
• •Style and Elegance
• •Quality and Durability
• •Made in France / Ethical Production
• •Authenticity and Connection
• •Freedom of Choice

Best Practices

• •Know Your Audience Deeply: Understand the emotional and practical needs of breastfeeding mothers. Use language that resonates with their experiences, challenges, and joys.
• •Emphasize Support and Empowerment: Frame copy in a way that makes mothers feel understood, supported, and empowered in their choices, avoiding judgmental or prescriptive language.
• •Highlight Both Practicality and Style: Consistently balance messaging about the functional benefits (easy nursing access, comfort) with the aesthetic appeal (chic design, feeling beautiful).
• •Maintain a Warm, Gentle, and Positive Voice: Use inviting, soft, and encouraging language. Avoid overly technical jargon or a cold, corporate tone. The voice should feel like a supportive friend.
• •Incorporate Brand Values Naturally: Weave in mentions of "Made in France," ethical production, quality, and community in a way that feels authentic and reinforces the brand's identity without being forced.

Social Perception

High-Quality and Beautiful Products, Functional and Discreet, Boosts Confidence and Well-being, Supportive Community, Ethical Brand

Copy Examples

• •Instagram Post (Image: Mom comfortably breastfeeding in a stylish Milky Hour dress in a park): Embrace those precious moments, beautifully and comfortably. Our [Dress Name] dress, designed in France, lets you nurse with ease and style, wherever your day takes you. Because you deserve to feel amazing, maman. ✨ #MilkyHour #BreastfeedingInStyle #MadeInFrance #MomLife
• •Facebook Ad (Carousel showing different outfits): Tired of choosing between comfort and style for your nursing wardrobe? At Milky Hour, we believe you deserve both! Discover our collection of chic, practical breastfeeding clothes, lovingly made in France. Soft fabrics, discreet openings, and timeless designs. Click to feel beautiful and supported every step of the way. #AllaitementChic #ConfortEtStyle #MamanModerne #FabricationFrancaise
• •Website Blog Post Title & Intro: Title: Nourishing You: Simple Self-Care Rituals for the Breastfeeding Mom. Intro: Motherhood is a whirlwind, and breastfeeding, while beautiful, asks so much of you. At Milky Hour, we understand. That’s why we’re sharing a few gentle self-care ideas to help you recharge and cherish this unique time. Because a happy mama means a happy baby.
• •Product Description Snippet (for a new breastfeeding top): Meet the [Top Name] – your new best friend for effortless nursing and everyday elegance. Crafted from the softest sustainable cotton and featuring our signature invisible zip access, it’s designed to make you feel confident and comfortable, from morning cuddles to evening feeds. Made with love in France, because every mother deserves the best. #NouvelleCollection #MamanStylee #AllaitementFacile
• •Email Newsletter Subject Line & Opening: Subject: A little douceur (sweetness) for you, Maman 💕 Opening: Hello [Customer Name], At Milky Hour, we're more than just a clothing brand; we're a community that celebrates and supports mothers. We know the journey of breastfeeding is unique for everyone, and we're here to make yours a little more comfortable and stylish. Discover our latest arrivals, designed with you in mind...