Brand Tone

Elegant, Artistic, and Introspective

Brand Values

• •Artistry
• •Quality
• •Enduring Beauty
• •Elegance
• •Personal Connection

Best Practices

• •Emphasize the artistry and craftsmanship in all communications.
• •Highlight the enduring beauty and timelessness of the jewelry.
• •Showcase the quality of materials, such as 14k gold.
• •Communicate an air of sophistication and elegance.
• •Foster a sense of personal connection with customers through authentic and engaging content.

Social Perception

A sophisticated brand known for high-quality, handmade jewelry that evokes feelings of beauty, elegance, and artistry, appealing to those who value authenticity and personal connection.

Copy Examples

• •"Indulge in the ethereal beauty of Clair de Lune. Each piece, handcrafted with passion, reflects the timeless elegance of moonlight."
• •"Discover jewelry that transcends trends. Our 14k gold permanent jewelry is designed to be cherished for a lifetime, a testament to enduring beauty."
• •"Embrace the artistry of Clair de Lune. We believe in creating jewelry that tells a story, whispers of dreams, and celebrates your unique spirit."
• •"More than jewelry, it's an experience. From the moment you choose a Clair de Lune piece, you're welcomed into a world of exquisite craftsmanship and personalized service."
• •"Adorn yourself with a touch of magic. Clair de Lune's celestial-inspired designs capture the serene beauty of the night sky, adding a touch of wonder to your everyday."