Tono de Marca

Authentic, Natural & Pure, Respectful & Ethical, Evocative & Sensory, Welcoming & Informative

Valores de Marca

• •Quality & Authenticity
• •Ethical Considerations (sustainability and cruelty-free practices)
• •Sensory Experience (unique and pleasant sensory experience through fragrances and textures)
• •Trust through Transparency (transparency in ingredients)

Mejores Prácticas

• •Embrace Storytelling: Weave narratives around the origins of ingredients, the inspiration behind products (e.g., "ancestral beauty rituals," "Moroccan traditions"), and the sensory experience they offer.
• •Use rich, descriptive adjectives that align with "oriental essence" and "natural luxury."
• •Highlight Core Values Consistently: Regularly integrate keywords and phrases that reflect your values (e.g., "natural," "authentic," "sustainable," "cruelty-free," "transparent") in product descriptions, social media, and blog posts.
• •Educate and Inform Gently: While the tone can be poetic and evocative, also provide clear, transparent information about ingredients and their benefits, reinforcing the brand's commitment to honesty and empowering customers to make informed choices.
• •Maintain a consistent tone across all platforms, reflecting authenticity, natural purity, respect, and sensory evocation.

Percepción Social

A brand appealing to consumers seeking authentic, natural, and ethically sourced cosmetics rooted in Moroccan traditions, offering a unique sensory experience and transparency.

Ejemplos de Copy

• •Luxurious Natural Cosmetics
• •Natural beauty, oriental essence
• •Un voyage sensoriel au cœur des essences précieuses d'Orient (A sensory journey to the heart of precious Oriental essences)
• •L'eau de rose, essence divine, évoque la grâce de Flore, déesse romaine des fleurs (Rose water, divine essence, evokes the grace of Flora, Roman goddess of flowers)
• •Revive ancestral beauty rituals using natural and oriental plants.