Brand Tone

Sincere, Personal, Customer-centric, Trustworthy, Aspiring, and Hopeful.

Brand Values

• •Family
• •Quality
• •Trust and Reliability
• •Customer Experience
• •Hard Work and Determination
• •Making a Difference

Best Practices

• •Highlight Trust Signals: Continuously feature promises like 'secure payment,' 'free tracked shipping,' 'professional support,' and 'satisfaction or refund' in visible locations (website headers/footers, product pages, checkout process) to build and maintain trust.
• •Reinforce the founder's story: Subtly weave the narrative of D'arki Humia de Brito Silva, a single father building the business for his family, into marketing messages.
• •Maintain the 'Com carinho' sign-off: Continue using 'Com carinho' (With affection) from the founder in relevant communications to maintain a personal touch.
• •Focus on Customer-Centric Language: Always prioritize language that shows you value and understand the customer's needs.
• •Emphasize how products 'make a difference': Explain how they 'make a difference,' improve well-being, or bring convenience, tying back to the core value of offering genuinely useful and quality items that the founder would choose for his own family.

Social Perception

Positive, Relatable, Trustworthy, Caring, and Focused on Quality and Customer Satisfaction.

Copy Examples

• •From our family to yours, we offer only the best quality products. Com carinho!
• •Secure payment, free shipping, and professional support – your satisfaction is our priority. Join us on this journey!
• •D'arki Humia de Brito Silva founded Humia Shop with his family in mind, offering quality products and managing time flexibly.
• •We believe in products that make a difference in people's lives. Shop with confidence with satisfaction or your money back.
• •Experience a differentiated experience with Humia Shop, atendimento que demonstra o quanto cada pessoa que nos visita é importante!