Brand Tone

Empowering, Friendly, Helpful, Aspirational, Value-Oriented

Brand Values

• •Accessibility & Affordability
• •Quality
• •Ease of Use & Convenience
• •Customer Satisfaction & Care
• •Innovation
• •Cruelty-Free

Best Practices

• •Speak Their Language, Empathize with Their Needs
• •Focus on Empowerment and Solutions
• •Maintain a Friendly and Encouraging Voice
• •Highlight Value and Quality Consistently
• •Stay Updated and Informative

Social Perception

Positive, Trusted, Good Value for Money, Effective, Beginner-Friendly

Copy Examples

• •Headline: Salon Style. Your Rules. Your Home. Body: Get that flawless 14-day gel manicure without the salon price tag or hassle. Our easy-to-use kits bring the professional touch right to your fingertips. Gorgeous, durable nails are just a polish away! CTA: Discover Your Perfect Kit
• •Headline: Love Your Nails Longer! Body: Why settle for a few days when you can have weeks of chip-free, glossy perfection? 14 Day Manicure offers 300+ stunning, HEMA-free shades that last. Kind to your nails, kind to your wallet. CTA: Shop Colours Now & Save!
• •Headline: Nailed It! (And You Can Too!) Body: New to at-home gel manis? We’ve got you! Our starter kits come with everything you need, plus simple guides to help you master your mani from the first try. Join 500,000+ happy hands! CTA: Get Started Today
• •Headline: Your Beauty Budget’s Best Friend. Body: Imagine: stunning, salon-quality nails for a fraction of the cost. With 14 Day Manicure, it’s not a dream. Invest in your kit once, enjoy countless perfect manicures. Smart beauty is always in style. CTA: See How Much You Can Save
• •Headline: From Beginner to Pro, Beautifully. Body: Unlock your inner nail artist! Whether you love a classic nude or bold new trends, our high-pigment gels and easy-to-follow tutorials make every manicure a masterpiece. What look will you create? CTA: Explore Nail Art & Trends