Brand Tone

Youthful, Trendy, Creative, Customizable, Friendly, Approachable, Enthusiastic, Passionate, Helpful, Informative

Brand Values

• •Self-Expression & Individuality
• •Quality
• •Customer Focus & Collaboration
• •Community Engagement
• •Accessibility

Best Practices

• •Know Your Audience Deeply: Continuously research and understand the language, slang, memes, and references that resonate with your target demographic (youth, anime fans, K-pop fans, etc.). Speak their language authentically.
• •Use Emojis and Visuals Strategically: Incorporate emojis and visually appealing content (like videos of the printing process, high-quality product shots) that align with a youthful, energetic, and creative vibe, especially on social media.
• •Maintain a Friendly and Engaging Voice in All Communications: Whether it's responding to comments, writing product descriptions, or sending emails, keep the tone approachable, enthusiastic, and helpful. Avoid overly formal or corporate language.
• •Showcase User-Generated Content and Customer Creations: Encourage customers to share photos of their custom apparel and feature them (with permission). This reinforces the values of self-expression and community, and naturally carries an authentic, enthusiastic tone.
• •Develop a Simple Style Guide: Create a brief internal guide for anyone creating content. This should outline key tone words (e.g., "youthful," "creative," "enthusiastic," "friendly"), preferred slang or phrases (and any to avoid), and the general approach to customer interaction to ensure consistency across all platforms and team members.

Social Perception

Positive, Niche-Focused but Broadening, Reliable for Customization, Engaged with Trends

Copy Examples

• •🔥 ALERTA FANDOM! 🔥 Your favorite heroes (and villains 😉) just landed in our new anime collection! 🚀 From epic embroideries to vibrant prints that’ll survive any battle (or wash cycle!). Which character are you repping first? Drop it in the comments! 👇 #UrbnPrint #AnimeChile #WearYourWorld #NewDrop
• •(Video: Fast-paced cuts of design submission, printing, pressing, final product reveal) You dream it, we print it! 🤯✨ Got a design that’s too awesome to stay in your head? Send it over! We’ll turn your idea into a wearable masterpiece. Link in bio to start customizing your next favorite tee or hoodie! #CustomChile #Personalizado #DTFPrint #UrbnPrintMagic #DiseñaTuEstilo
• •YOUR VIBE, YOUR RULES, YOUR GEAR. 🤘 Create unique, high-quality custom apparel that screams YOU. From anime to your own art, let's make it happen. Shop now or upload your design! #UrbnPrint #CustomClothingChile #ExpressYourself
• •💥 Level Up Your Look! 💥 15% Off All Custom Prints This Week Only! (Email Body Snippet): Hey [Customer Name]! Ready to unleash your creativity? Urbn Print is giving you 15% OFF all custom designed hoodies and tees for one week only! Got that perfect meme, fan art, or original design? Let's print it! ✨
• •K-Pop Stans, ASSEMBLE! 🎤🎶 Show your love for your bias with our custom embroidered or printed merch! From subtle nods to bold statements, we’ve got you covered. Design yours today and wear your fandom proudly! ✨➡️ Shop UrbnPrint.cl #KpopMerchChile #UrbnPrint #FandomFashion #ChileKpop