Brand Tone

Trendy & Youthful, Enthusiastic & Positive, Aspirational yet Accessible, Community-Focused, Direct & Action-Oriented

Brand Values

• •Fashion-Forwardness
• •Style & Aesthetics
• •Variety & Choice
• •Customer Engagement
• •Value/Affordability
• •Self-Expression

Best Practices

• •Know Your Audience: Always write with the target demographic (young, fashion-conscious women) in mind. Use language, references, and emojis that resonate with them.
• •Stay Enthusiastic and Positive: Infuse copy with excitement and a love for fashion. Avoid overly formal or bland language.
• •Highlight Trends & Style: Emphasize what's new, chic, and fashionable about the products. Use descriptive adjectives that evoke a sense of style.
• •Encourage Engagement & Community: Use questions, calls to action for tagging, and community-centric hashtags like #SmittenSquad to foster interaction.
• •Be Visually Minded: Even in text, think about how the copy complements the visual elements (product photos, videos). Keep it concise and scannable, especially for social media. Short, punchy sentences often work best.

Social Perception

Positive, Trendy & Desirable, Good for Online Shopping, Responsive

Copy Examples

• •✨ Get ready to turn heads! Our NEW 'Sunshine Soiree' collection just dropped! ☀️ Think breezy dresses, vibrant prints, and all the good vibes. Which piece are you snagging first? 😉 Tap the link in bio to shop the obsession! #SmittenSquad #NewCollection #SummerFashion #MustHave
• •🔥 Did someone say SALE?! 🔥 Your wardrobe refresh starts NOW! Get up to 50% OFF on your favorite Smitten styles. Don't miss out on these beauties – they're going fast! 🛍️ Shop Smitten: [Link to Website Sale Page] #SmittenSale #FashionDeals #LimitedTimeOffer
• •Meet your new power duo! 👯‍♀️ Our 'City Chic' Co-ord Set is all about effortless style and major comfort. Perfect for brunch with the girls or a stylish day out. Dress it up or down – you make the rules! Made with breathable fabric for all-day fabulousness. Add to cart & get ready to slay! #CoordSet #TrendyLook #ShopSmitten
• •(Image of a customer looking happy in a Smitten outfit) Our #SmittenSquad is on FIRE! 🔥 How amazing does @[CustomerUsername] look in our 'Floral Dream' Maxi Dress?! We're obsessed! 😍 Tag us in your Smitten looks for a chance to be featured! #CustomerLove #SpottedInSmitten
• •💖 A Little Treat Just For You, Smitten Babe! 💖