Brand Tone

Direct and Informative, Promotional, Accessible and Casual, Service-Oriented (implied)

Brand Values

• •Variety/Diversity
• •Accessibility/Convenience
• •Value for Money
• •Practicality
• •Customer Responsiveness (aspirational)

Best Practices

• •Develop a Simple Tone Guide: Even a one-page document outlining key characteristics (e.g., "Direct, Helpful, Value-Driven") and listing "words we use" and "words we avoid" can help ensure consistency across all communications.
• •Prioritize Clarity and Simplicity: Given the "multiloja" approach and diverse audience, ensure language is easy to understand. Avoid jargon or overly complex sentences. Get straight to the benefit for the customer.
• •Focus on Customer Needs and Solutions: Frame product descriptions and promotional copy around how the product benefits the customer or solves a problem for them. This aligns with a value-driven perception.
• •Maintain a Consistent Call to Action (CTA) Style: Whether it's "Shop Now," "Learn More," or "Get Yours," using a consistent set of CTAs makes it easy for customers to know what to do next and reinforces the direct, action-oriented nature of the brand.
• •Be Authentic in Engagement: When responding to comments or messages, maintain the established accessible and helpful tone. If the brand aims for a casual feel, ensure responses reflect that, avoiding overly formal or robotic replies. Train anyone managing communications on this tone.

Social Perception

A General Online Retailer, Price-Conscious Option, Modern and Current (in terms of product offerings), Reliability will be key, Brazilian-focused

Copy Examples

• •Tired of [common problem]? ✨ Our new [Product Name] is here to make your life easier! Get yours today with 20% OFF and free shipping. Shop now! 👉 [Link]
• •🏡 Freshen up your space! Our new Home Collection has just arrived. From cozy blankets to smart organizers, find everything you need to create your perfect sanctuary. Explore the collection: [Link]
• •⚠️ DON'T MISS OUT! ⚠️ For 48 hours only, get the [Specific Electronic Product] at its lowest price ever! Limited stock available. Click here before it's gone! 🛒 [Link]
• •Why shop around? 🤔 Deel Multiloja has EVERYTHING you need, from the latest tech to everyday essentials. Quality products, amazing prices, all in one place. Visit us today! 💻 [Link]
• •Ready for the weekend? 😎 Our [Lifestyle Product, e.g., portable speaker] is the perfect companion for your adventures. What are your plans? Share with us below! 👇 #DeelMultiloja #WeekendVibes #[ProductCategory]