Brand Tone

Elegant, Appreciative, Empowering

Brand Values

• •Celebration of Heritage & Craftsmanship
• •Fusion of Tradition and Modernity
• •Femininity and Empowerment
• •Quality
• •Ethical Practices and Sustainability

Best Practices

• •Focus on storytelling over hard selling, emphasizing craftsmanship, cultural inspiration, and emotional connection.
• •Use language that speaks to self-discovery and empowerment, connecting with the customer's personal journey.
• •Consistently integrate brand values such as fusion of tradition and modernity, celebration of femininity, ethical craftsmanship, and cultural heritage across all platforms.
• •Highlight the narrative behind collections and individual pieces, creating an emotional connection with the audience.
• •Maintain a consistent brand voice and terminology across all marketing materials and product descriptions to reinforce brand identity.

Social Perception

Perceived as a provider of good quality ethnic wear that matches product images, blending tradition with modern style, and appreciating soft materials and designs. Some perceive it as slightly higher priced.

Copy Examples

• •Our ethnic wear is a tribute to your strength and individuality, a fusion of heritage and contemporary elegance.
• •Adorn yourself in pieces that celebrate your journey and let your unique essence shine through every stitch.
• •Each thread whispers tales of ancient artistry, crafted to empower your every step.
• •Our collections blend intricate embroideries and poetic textures with a modern sensibility, so you can express your authentic self with confidence.
• •Experience the beauty of ethical craftsmanship and sustainable style that makes you look and feel incredible.