Brand Tone

Magical, mystical, enchanting, personal, handmade, artisanal, slightly whimsical and playful, passionate, inclusive and welcoming, sometimes uses a slightly dark/alternative aesthetic.

Brand Values

• •Handmade craftsmanship / Artisanat.
• •Uniqueness (anciens modèles uniques, chaque pièce est unique).
• •Magical/Mystical connection / Spirituality.
• •Use of natural elements (e.g., pierres naturelles, résine).
• •Personal touch from the creator (Magicalement, Tabatha ☀️).
• •Small business / Made in France.
• •Connection with customers (Viens profiter du déstockage !).

Best Practices

• •Emphasize 'Handmade' and 'Unique': Regularly highlight that items are handcrafted, often one-of-a-kind or limited editions, to underscore their special value and artisanal quality.
• •Foster a Sense of Community and Connection: Use inclusive language, ask questions, and invite interaction to build a community around shared mystical interests and appreciation for handmade art.
• •Showcase the Creation Process: Share behind-the-scenes glimpses of the crafting process to highlight the artistry and care that goes into each item.
• •Incorporate Mystical Language: Use evocative language that aligns with the brand's mystical theme, incorporating terms related to magic, spirituality, and natural elements.
• •Highlight Natural Elements: Emphasize the use of natural stones, resin, and other materials to reinforce the connection to nature and the earth.

Social Perception

Positive & Engaged Community: Followers on social media actively like, comment, and share posts, showing genuine interest and appreciation for the creations.

Copy Examples

• •Les trésors oubliés de l'Atelier de Tabatha sont de retour...
• •Bienvenue dans mon petit monde magique...
• •Fait main avec amour et magie
• •ça ne se boit pas (oui, même si c'est tentant)
• •Que tu sois Bélier, Poissons ou même Licorne Ascendant Griffon, ces petits trésors sont là pour tout le monde !