Brand Tone

Passionate & Enthusiastic, Community-Focused & Inclusive, Informal & Approachable, Playful & Humorous

Brand Values

• •Passion for Gaming
• •Self-Expression & Identity
• •Quality
• •Community & Connection
• •Fun & Enjoyment

Best Practices

• •Understand Your Audience (Gamers): Speak their language. Use relevant gaming terminology, inside jokes (where appropriate), and show a genuine understanding of current gaming culture and trends.
• •Be Authentic and Passionate: Let the genuine love for gaming shine through in all communications. Avoid overly corporate or detached language. Customers in this niche can spot inauthenticity quickly.
• •Maintain a Consistent Voice Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the tone should feel familiar and aligned with the brand's personality.
• •Encourage Interaction and Community Building: Ask questions, run polls, and respond to comments in a way that fosters a sense of community. Make your audience feel heard and valued.
• •Stay True to Your Core Values: Ensure that all content reflects the brand's fundamental principles, such as passion for gaming, self-expression, and quality. This will build trust and loyalty over time.

Social Perception

Authentic brand created by gamers, for gamers. A go-to source for apparel that reflects current gaming trends and classic favorites. More than just a retailer, but also as a participant and voice within the gaming community.

Copy Examples

• •Rep your legend! 🔥 Our new [Game Title] inspired tee just dropped. Crafted by gamers, for gamers, so you know the details are on point. Grab yours and show the world where your allegiance lies. #LevelUpYourStyle #GamingGear #[GameTitle]
• •Weekend mission: unlocked! 🎮 What games are you diving into? Share your current obsessions below! We're always looking for the next adventure. #GamerLife #WeekendGaming #CommunityLove
• •Gear Up, Gamer! Your Next Favorite Hoodie is Here (and on sale!).
• •Alright, listen up, folks! We got our hands on [New Game Title], and let us tell you, it's been a wild ride. Spoilers? Nah, not yet. But we've got some serious thoughts on whether this one's a critical hit or a total wipeout. Let's dive in! #GameReview #LevelUpPlays
• •Fuelled by caffeine and questing. ☕️ What's your go-to gaming fuel? Rocking our classic logo hoodie for max comfort during those epic sessions. #GamingCommunity #ComfortAndPlay #LevelUpGamerWear