Brand Tone

Trendy & Youthful, Approachable & Friendly, Inspirational & Aspirational (Mildly), Direct & Sales-Oriented, Community-Focused (Emerging)

Brand Values

• •Fashion-Forwardness
• •Accessibility
• •Customer Engagement
• •Style & Self-Expression
• •Confidence

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., trendy, friendly, confident), including preferred vocabulary, level of formality, use of emojis, and a "do's and don'ts" list. Share this with anyone creating content.
• •Know Your Audience: Keep the target demographic (young, fashion-conscious women in Brazil) in mind. Use language, references, and cultural nuances that resonate with them.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, an email newsletter, or a customer service response, the tone should feel recognizably "Club Racun."
• •Embrace Visual Storytelling: Since fashion is highly visual, ensure the copy complements the imagery. Use descriptive language that helps the audience imagine wearing the clothes and feeling the desired emotions (e.g., confident, stylish, comfortable).
• •Listen and Adapt: Pay attention to how your audience communicates and responds. Monitor comments, messages, and user-generated content to understand their language and preferences. This can help refine and evolve the brand voice to stay relevant while maintaining its core identity. For Club Racun, this means continuing to engage with their Portuguese-speaking audience in an authentic way.

Social Perception

Positive, Trendy & Desirable, Reliable (Implied), Visually Appealing

Copy Examples

• •Instagram Post (New Arrival - Jumpsuit): "Stop scrolling! ✨ Your new obsession has arrived. This jumpsuit = instant chic + all-day comfort. Ready to turn heads? 😉 Shop the look now via the link in bio! #ClubRacun #NewCollection #JumpsuitLove #ComfyFashion #MustHave"
• •Website Banner (Homepage): "Unlock Your Style. ✨ Discover the latest 'Comfy & Fashion' looks that are all about YOU. New arrivals weekly at Club Racun!"
• •Email Subject Line (Promotion): "💖 Treat Yourself! 💖 Up to 30% OFF your fave Club Racun styles is ON!"
• •Instagram Story (User-Generated Content): (Sharing a customer photo) "Queen @[customer_username] absolutely rocking our [Product Name]! 😍 We LOVE seeing your #ClubRacun moments! Tag us to be featured. ✨"
• •Product Description (Cropped Top): "Meet your new go-to! This cropped top is all about fun vibes and effortless style. Perfect for pairing with your favorite jeans or shorts for that cool-girl look. Soft, stylish, and ready for anything. Get yours before it's gone! 😉"