Brand Tone

Health-focused, scientific, and trustworthy

Brand Values

• •Health
• •Quality
• •Science
• •Trust
• •European focus

Best Practices

• •Use clear and concise language to explain the benefits of each mushroom supplement.
• •Highlight the natural and health-focused aspects of the products.
• •Incorporate scientific terms accurately but explain them simply for a broad audience.
• •Emphasize the European market focus by using language and examples relevant to European customers.
• •Maintain a consistent tone of expertise and trustworthiness in all communications.

Social Perception

A trusted source of high-quality mushroom-based supplements, known for their health benefits and scientific backing.

Copy Examples

• •"Boost your athletic performance with our 'Athlète' blend, formulated with powerful mushroom extracts to enhance endurance and recovery."
• •"Support your immune system with 'Immunité,' a carefully crafted blend of mushrooms known for their immune-boosting properties."
• •"Enhance focus and mental clarity with our 'Performance et Mental' blend, designed to optimize cognitive function."
• •"Experience rejuvenation and revitalization with 'Renaissance,' a unique mushroom blend for overall well-being."
• •"Balance your daily routine with 'Travail, Sport, Repos,' a versatile blend supporting work, physical activity, and relaxation."