Brand Tone

Accessible, Friendly, Confident, Reassuring, Value-Oriented, and Customer-Focused.

Brand Values

• •Quality
• •Affordability
• •Durability & Practicality
• •Customer Satisfaction
• •Style & Elegance

Best Practices

• •Use welcoming and friendly language to create a positive customer experience.
• •Emphasize the premium quality and durability of stainless steel jewelry.
• •Highlight the affordability of products to appeal to a broad audience.
• •Incorporate customer-centric phrases that prioritize satisfaction and service.
• •Maintain a consistent tone across all copywriting to reinforce brand identity.

Social Perception

Lyona aims to be seen as a provider of stylish, high-quality, and affordable stainless steel jewelry that is accessible to all women, with a strong emphasis on customer satisfaction and a reliable shopping experience.

Copy Examples

• •Welkom bij LYONA! Ontdek onze stijlvolle stainless steel sieraden.
• •Premium kwaliteit, voordelige prijzen: sieraden voor iedereen toegankelijk.
• •Waterproof stainless steel: perfect voor dagelijks gebruik, zonder zorgen.
• •Creëren van een glimlach bij elke bestelling: onze klantenservice staat klaar.
• •30 dagen bedenktijd: niet tevreden, geld terug!