Brand Tone

Trendy & Youthful, Aspirational & Confident, Direct & Casual, Bold & Edgy

Brand Values

• •Trendiness & Style
• •Community & Engagement (User-Generated Content)
• •Accessibility (Implied)
• •Confidence Boosting

Best Practices

• •Know Your "Cool Girl": Deeply understand the target audience's slang, aspirations, and online behavior. Let this persona guide the language and references used in all copy.
• •Embrace Casual Confidence: Use a conversational, friendly, and confident tone. Don't be afraid of emojis, playful questions, and direct calls to action that resonate with a younger, social-media-savvy demographic.
• •Highlight the "Bold" & "Trendy": Consistently use keywords that emphasize the fashionable and statement-making nature of the jewelry (e.g., "bold," "chunky," "statement," "on-trend," "latest drop").
• •Show, Don't Just Tell (Visually and Verbally): Mirror the visual language of the influencer content in the written copy. If the visuals are vibrant and dynamic, the copy should be too. Encourage user-generated content and incorporate it into marketing messages.
• •Address Concerns Transparently (to build trust): Given the mixed reviews regarding quality and legitimacy, proactively and transparently communicating about materials, shipping, and customer service in a clear, yet still on-brand (casual but reassuring) tone can help build trust. Ensure warranty information is easy to find and understand.

Social Perception

Influencer-Driven Appeal, Mixed on Quality & Legitimacy, Trendy and Desirable (for a specific demographic), Potentially Overpriced for Perceived Value

Copy Examples

• •Headline: Not basic. Just bold. ✨ Your new jewelry obsession is here. Body: Tired of blending in? Scandivv brings you the statement pieces you’ve been scrolling for. Get ready to turn heads. #ScandivvStyle #BoldJewelry
• •Headline: Confidence looks good on you. (So does our gold.) 😉 Body: Hey girl! Level up your look with our latest drop of tarnish-resistant gold and silver jewels. Made for cool people, by cool people in Amsterdam. Shop now, thank us later. #CoolGirlApproved #AmsterdamVibes
• •Headline: Stack ‘em high. Shine on. 💖 Body: Your fave influencer’s secret? It’s probably Scandivv. 😉 Discover our collection of chunky rings, layered necklaces, and must-have handchains. P.S. Tag @scandivvthelabel in your looks for a chance to be featured & snag a treat! #JewelryGoals #GetTheLook
• •Headline: All the feels. All the style. Zero fuss. ✌️ Body: Our stainless steel and gold-plated pieces are made to keep up with your vibe – tarnish-resistant and always on-trend. From Amsterdam, with love and a little bit of attitude. #StyleThatLasts #Scandivv
• •Headline: Warning: May cause major outfit envy. 🔥 Body: Scandivv is here to make your jewelry dreams a reality. Bold designs, worldwide shipping, and that 'where did you get that?!' reaction. You're welcome. #StatementMaker #JewelryAddict