Brand Tone

Whimsical & Playful, Heartfelt & Sentimental, Friendly & Approachable, Creative & Artistic, Personalized & Caring

Brand Values

• •Personalization
• •Creativity & Artistry
• •Emotional Connection
• •Quality
• •Joy & Happiness
• •Customer Focus

Best Practices

• •Embrace Whimsy and Warmth: Use friendly, inviting language. Don't be afraid to incorporate playful words and expressions that match the art's charming aesthetic. Think delightful, magical, heartwarming, cherished.
• •Highlight the Personal in Personalized: Emphasize the bespoke nature of custom orders. Use words that convey care, individuality, and the special connection between the art and the recipient (e.g., your unique story, crafted just for you, a personal touch).
• •Focus on Emotion and Connection: Connect the artwork to the feelings it evokes – joy, love, nostalgia, comfort. Use storytelling to illustrate how the art can capture and celebrate important relationships and memories.
• •Keep it Clear and Simple: While being creative, ensure the core message about the products, their benefits (e.g., unique gift, beautiful decor), and how to order is easy to understand. Avoid overly complex jargon.
• •Be Visually Congruent: Ensure the copy complements the visual style of the artwork. The words should feel like they belong alongside the charming and colorful illustrations. Use emojis thoughtfully to enhance the playful and friendly tone where appropriate (especially on social media).

Social Perception

Positive & Appreciative, Unique & Distinctive, Gift-Worthy, Talented Artist

Copy Examples

• •Instagram Post (Showcasing a custom pet portrait): Meet Sparky, the goodest boy, now immortalized in a vibrant custom portrait! 🐾 Want to capture your furry friend's unique personality? DM us your favorite photo, and let's create a piece of art that makes you smile every single day! #MrsMoodleArt #CustomPetPortrait #DogLovers #DigitalArtMagic #HeartfeltGifts
• •Website Banner (Homepage): Turn Your Cherished Moments into Timeless Art. ✨ Mrs Moodle brings your photos to life with whimsical custom portraits and delightful printable designs. Perfect for gifting, or just because!
• •Facebook Ad (Targeting gift shoppers): Looking for a gift that truly speaks from the heart? ❤️ A custom portrait from Mrs Moodle is more than just art – it's a memory, a smile, a hug in digital form. Order yours today and give the gift of personalized joy! Shop now: [Link]
• •TikTok Video Caption (Process video): Watch the magic happen! 🎨 From your photo to a one-of-a-kind Mrs Moodle creation. Who should I draw next? Let me know in the comments! 👇 #ArtProcess #DigitalDrawing #CustomIllustration #MrsMoodle #UniqueGift
• •Email Newsletter Snippet (New printable art collection): Hello Art Lovers! Get ready to sprinkle some extra charm into your space! 💌 Our new collection of whimsical printable art has just landed. Fresh designs, instant smiles, and super easy to download and print. Discover your new favorite piece today! [Link to Collection]