Brand Tone

Direct and Informative, Customer-Oriented, Accessible and Unpretentious, Enthusiastic (Mildly)

Brand Values

• •Variety and Novelty
• •Customer Satisfaction
• •Value/Affordability (Implied)
• •Convenience
• •Quality (Stated)

Best Practices

• •Create a Simple Tone and Voice Guide: Even a one-page document outlining the key characteristics of the brand voice (e.g., "Direct, Friendly, Helpful, Unpretentious") and listing "words we use" and "words we avoid" can be invaluable for anyone writing copy.
• •Focus on Clarity and Simplicity: Reflect the "modest" and "accessible" nature of the brand by using clear, concise language. Avoid jargon or overly complex sentence structures. Get straight to the point about product benefits and features.
• •Prioritize the Customer's Needs: Frame copy around how the products solve a problem, make life easier, or bring enjoyment to the customer. Use "you" and "your" to speak directly to them.
• •Maintain Honesty and Transparency: Especially with a name like "Modest Things," avoid hype or exaggerated claims. Be straightforward about what the products are and what they do. This builds trust.
• •Review and Edit for Consistency: Regularly review website copy, product descriptions, emails, and any other customer-facing text to ensure it aligns with the defined tone. If multiple people write copy, ensure they are all familiar with and applying the brand voice guidelines.

Social Perception

Neutral to Unknown for many, Transaction-Focused, Dependent on Individual Experience

Copy Examples

• •Homepage Banner (Direct, Customer-Oriented): Discover Something New Today! Shop our collection of unique finds and everyday essentials. Quality products, happy customers – that's the Modest Things promise.
• •Product Description Intro (Informative, Accessible): Simplify your [task/daily routine] with our [Product Name]. Designed for practicality and ease, it's the straightforward solution you've been looking for. Get yours and experience the difference.
• •Email Subject Line (Enthusiastic, Value-Oriented): ✨ Cool Gadgets, Smart Prices! Your Next Favorite Thing is at Modest Things.
• •"About Us" Snippet (Customer-Oriented, Direct): At Modest Things, we're dedicated to bringing you a curated selection of interesting and useful items without the fuss. We believe in good products, fair prices, and making sure you have a great shopping experience with us, every time.
• •Social Media Post (if initiated) (Accessible, Engaging): What's the one 'modest thing' that makes your day better? We're all about finding those simple joys and practical solutions. Explore our latest arrivals! #ModestThings #EverydaySolutions #UniqueFinds