Brand Tone

Feminine, Trendy, Approachable, Passionate, Helpful, Informative, Quality-Conscious

Brand Values

• •Passion
• •Customer Focus/Care
• •Quality & Accessibility
• •Authenticity/Naturality (for hair care)
• •Sharing & Community

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality (e.g., "The Chic & Caring Friend"), key message pillars, preferred vocabulary (and words to avoid), and a consistent tone (e.g., warm, inspiring, slightly playful but always stylish). Share this with anyone creating content.
• •Storytelling with a Personal Touch: Continue to weave in the "passion" and "prepared with love" narrative. Share insights into how collections are chosen or the inspiration behind certain looks, making the brand feel more human and relatable.
• •Consistent Visuals and Language: Ensure that the language used in product descriptions, social media captions, email marketing, and website copy aligns with the visual aesthetic (which is currently chic and feminine). Use similar phrasing and calls to action.
• •Engage Authentically: When interacting with customers on social media or through customer service, maintain the approachable and helpful tone. Respond to comments and messages with genuine warmth and a willingness to assist.
• •Focus on "Her" Benefit: Frame copy around how the products will make the customer feel (e.g., "confident," "stylish," "effortlessly put-together") or the problems they solve (e.g., "finding the perfect outfit for..."), always keeping the target audience's desires and aspirations in mind.

Social Perception

Stylish, Caring, Quality-Conscious

Copy Examples

• •Headline for New Arrivals (Website/Social Media): "Fresh Finds, Fierce Style ✨ Your new favorite look just landed at By Melanie Boutique. Discover chic pieces, lovingly curated for you."
• •Instagram Post Caption (featuring an outfit): "Effortlessly chic from head to toe! 💖 This ensemble is all about [mention a key feature, e.g., 'soft pastels and flowing fabrics'], perfect for [mention an occasion, e.g., 'your next brunch date']. Shop the look via the link in bio! #ByMelanieStyle #NewCollection #OOTDInspo"
• •Product Description (for a dress): "Fall in love with the 'Amélie' dress! Designed with a flattering silhouette and crafted from [mention fabric e.g., 'a beautifully soft cotton blend'], it’s the perfect blend of comfort and Parisian charm. Prepared with love, just for you. Add this timeless piece to your wardrobe today!"
• •Email Subject Line (for a promotion): "A Little Treat From Paris 💕 Your Exclusive [Discount]% Off at By Melanie Boutique!"
• •About Us Snippet (condensed for social media): "By Melanie Boutique: Your go-to for effortlessly chic French style. We believe in beautiful clothes that make you feel amazing, curated with passion and a touch of Parisian flair. ✨"