Brand Tone

Nurturing & Caring, Informative & Educational, Authentic & Down-to-Earth, Community-Oriented (local focus), Positive & Hopeful

Brand Values

• •Natural Wellness
• •Quality & Efficacy
• •Transparency & Education
• •Customer-Centricity
• •Passion for Hemp
• •Sustainability (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., nurturing, informative, authentic), including preferred vocabulary, words to avoid, and sentence structure examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language to resonate with their needs, concerns, and aspirations while staying true to your core tone. For Hemp Dreams NZ, this means acknowledging their desire for natural, effective solutions.
• •Prioritize Authenticity: Let the genuine passion for hemp and helping others shine through. Avoid overly corporate or salesy language. Share real stories (with permission) and be transparent.
• •Educate, Don't Just Sell: Infuse your copy with valuable information about hemp, its benefits, and how your products work. This builds trust and positions you as an expert, reinforcing the informative and caring aspects of your tone.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and customer communications to ensure they consistently reflect your defined brand tone. Gather feedback and be willing to make adjustments as your brand evolves.

Social Perception

Trusted Source for Hemp Products, Effective for Relief, Natural and Gentle, Supportive Small Business, Advocate for Hemp

Copy Examples

• •Instagram Post (Product Focus): Feeling those daily aches and twinges? 🌱 Our [Product Name] hemp balm is crafted with nature's finest ingredients to gently soothe and support your body's recovery. Experience the calming touch of hemp and get back to doing what you love. #HempDreamsNZ #NaturalRelief #WellnessJourney #MadeInNZ
• •Email Newsletter Subject (Educational): Unlock the Gentle Power of Hemp for Your Skin ✨ *Body:* Did you know hemp seed oil is packed with amazing benefits for your skin? At Hemp Dreams NZ, we believe in harnessing nature's best. Discover how our [Product Name] can help nourish, hydrate, and calm even sensitive skin. Learn more on the blog! [Link]
• •Facebook Ad (Testimonial-based): "I can finally [activity customer can do now] without discomfort! Your hemp balm is a lifesaver." - Sarah M. ❤️ We're so grateful for stories like Sarah's. Our mission is to bring natural, effective relief to Kiwis everywhere. Ready to find your comfort? Shop Hemp Dreams NZ. #CustomerLove #HempHeals #NZWellness
• •Website Homepage Headline (Benefit-driven): Rediscover Comfort, Naturally. Explore Hemp Dreams NZ's range of soothing hemp balms and oils, lovingly crafted for your well-being.
• •Instagram Story (Interactive/Community): Weekend self-care loading! ✨ What's your favourite way to unwind with Hemp Dreams? Tap to share or DM us your routine! We love hearing from our amazing community. #SelfCareSunday #HempCommunity #NZMade