Brand Tone

Empowering, Inclusive & Diverse, Passionate, Customer-centric & Supportive, Professional & Quality-Oriented

Brand Values

• •Enhancing Natural Beauty
• •Empowerment
• •Inclusivity & Diversity
• •Representation
• •Customer Satisfaction
• •Quality
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., Empowering, Inclusive, Supportive, Expert yet Friendly) and share it with anyone creating content. Include do's and don'ts.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, aspirations, and how your products can help them achieve their beauty goals. This reinforces an empowering and customer-centric tone.
• •Highlight Inclusivity Naturally: Showcase a variety of skin tones, hair types, and styles in your imagery and ensure your language is welcoming to everyone. Let your product range and messaging reflect your commitment to diversity.
• •Be Authentic and Passionate: Let your genuine passion for beauty and empowering your customers shine through in your wording. Avoid overly corporate or generic language.
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions, email marketing, or any future social media, maintain the same core tone and values to build a strong, recognizable brand identity.

Social Perception

The associated "Celegant Hair Edmonton" salon enjoys a positive reputation based on customer reviews, highlighting professionalism and skill. This positive association could indirectly benefit the retail brand if customers connect the two. The brand's stated commitment to diversity, inclusivity, and being black-owned is likely to be perceived positively by customers who prioritize these values. The lack of a strong, easily discoverable social media presence for the retail side might limit its current social reach and direct engagement with a broader online audience.

Copy Examples

• •Homepage Banner: "Celegant Beauty: Your Beauty, Your Rules. Discover a world of premium hair and skin care, curated for every shade of beautiful. Shop now and empower your unique glow!"
• •Product Description (for a hair extension): "Unleash your style потенциал with our luxurious [Product Name] extensions. Ethically sourced and crafted for a flawless blend, because you deserve quality that empowers your confidence. #CelegantHair #BeautyUnleashed"
• •"About Us" Snippet for Social Media: "At Celegant Beauty, we're more than just a beauty store; we're a celebration of YOU! As a black-owned business, we're passionate about providing diverse, high-quality beauty essentials that help you shine. Join our community! ✨ #CelegantBeauty #InclusiveBeauty #EmpowerYourStyle"
• •Email Subject Line for a Promotion: "Unlock Your Radiance ✨ Special Offer Inside from Celegant Beauty!"
• •Customer Service Motto/Tagline: "Celegant Beauty: Dedicated to your beauty journey, every step of the way. Quality products, exceptional support."