Brand Tone

Aspirational & Confident, Authentic & Transparent, Approachable & Relatable, Professional & Quality-Focused, Empowering

Brand Values

• •Quality
• •Authenticity
• •Customer Empowerment
• •Luxury & Style
• •Community (implied)

Best Practices

• •Emphasize Quality & Authenticity: Always lead with the superior quality of the raw Vietnamese hair. Use terms like "genuine," "authentic," "premium," "long-lasting," and "raw" consistently. Back up these claims with specifics where possible (e.g., "double-drawn," "cuticle aligned").
• •Speak to Aspirations, Deliver Confidence: Frame the product benefits around how they make the customer *feel* – confident, beautiful, empowered, stylish. Use language that inspires and uplifts.
• •Be Informative and Transparent: Provide clear, accurate information about the products, hair care, and sourcing (where appropriate). This builds trust and reinforces the "authentic" value. Avoid overly complex jargon without explanation.
• •Adapt to the Platform, Maintain Core Voice: While the style might be more playful on TikTok and more polished on the website, the core messages of quality, luxury, and empowerment should remain consistent. The "City Girl" persona – sophisticated, confident, in-the-know – should subtly underpin all communications.
• •Show, Don't Just Tell (with words): Use vivid, descriptive language that helps the customer imagine the feel and look of the hair. Words like "silky," "lustrous," "flowing," "voluminous" can enhance product descriptions and social media captions, supporting the visual content.

Social Perception

A provider of high-quality, luxurious hair extensions, Trustworthy (for those who have positive experiences), On-trend and stylish, Aspirational, Responsive (on social media)

Copy Examples

• •Instagram Post (Image: Stunning flat lay of raw hair bundles): Pure. Raw. Unapologetically luxurious. ✨ Discover the City Girl Hair difference – where authentic Vietnamese raw hair meets your ultimate style goals. Invest in hair that lasts, shines, and moves with you. #CityGirlHair #RawHair #LuxuryExtensions #HairGoals #RealHair
• •TikTok Video Caption (Video: Quick transformation from short to long hair using extensions): Level up your look in minutes! 💁‍♀️ Our raw Vietnamese extensions blend seamlessly for that instant 'wow' factor. Confidence? Installed. ✨ #HairTransformation #CityGirlExtensions #RawVietnameseHair #ClipInExtensions #ConfidentYou
• •Website Product Description Snippet (for a wig): Experience the allure of flawless hair, every single day. Our 'Metropolitan Muse' raw Vietnamese wig is crafted for the discerning woman who demands quality and style. Natural density, undetectable lace, and hair that feels as good as it looks. This isn't just a wig, it's a statement.
• •Email Subject Line (Promotional): 👑 Unlock Your Best Hair Yet: Exclusive Offer Inside | City Girl Hair. Email Body Snippet: Hey City Girl! Ready to turn heads? We believe that exceptional hair is the ultimate accessory. That's why we source only the finest raw Vietnamese hair, ensuring your extensions and wigs are not just beautiful, but built to last. Feel the City Girl difference...
• •Facebook Ad Headline: Stop Dreaming About Perfect Hair. Own It. ✨ Shop City Girl Raw Vietnamese Extensions. Body Text: Tired of extensions that don't live up to the hype? At City Girl Hair, we're obsessed with quality. Our ethically sourced, raw Vietnamese hair provides unmatched softness, longevity, and natural flow. See why our customers rave about their transformations!