Brand Tone

Elegant, Joyful, Authentic, and Personal

Brand Values

• •Artistry & Craftsmanship
• •Timelessness & Elegance
• •Individuality & Self-Expression
• •Quality
• •Heritage & Inspiration
• •Bringing Joy & Beauty
• •Ethical/Conscious Production
• •Diversity and empowerment

Best Practices

• •Use words like 'artisan,' 'handcrafted,' 'one-of-a-kind,' 'timeless.'
• •Focus on the 'Why': Connect the jewellery to deeper emotional benefits – celebrating individuality, bringing joy, creating lasting memories, feeling elegant and confident.
• •Emphasize the brand's mission to bring beauty and joy into the customer's life.
• •Highlight the unique, non-mass-produced nature of the pieces.
• •Reinforce the personal and artistic values of Atelier Akina.

Social Perception

High quality, unique, elegant jewellery suitable for special occasions with a personal touch.

Copy Examples

• •Each piece is a celebration of individuality, handcrafted in our Sydney studio to bring a little more joy into your world.
• •Discover the Classic Pearl Collection, where timeless elegance meets modern design. Each piece is handcrafted with freshwater pearls and meticulous attention to detail.
• •Inspired by ethereal lotus flowers, these Lotus Pearl Dangle Earrings symbolize purity and beauty. Perfect for adding a touch of vintage opulence to any occasion.
• •Our jewellery is slow-made, quality pieces in small batches to ensure exclusivity and minimise waste.
• •At Atelier Akina, we believe in creating jewellery that helps you express your unique self. I hope I can make you feel uniquely you...