Brand Tone

Artistic & Creative, Inspiring & Evocative

Brand Values

• •Artistic Integrity & Originality
• •Quality Craftsmanship
• •Individuality & Self-Expression
• •Flexibility & Ease of Use
• •Sensory Experience

Best Practices

• •Embody the Artist/Founder's Voice: Since Tonka Papers is strongly tied to its artist-founder, Helene Vestergaard, let her passion, artistic perspective, and perhaps her personal story subtly influence the copy.
• •Focus on 'Show, Don't Just Tell': Instead of saying 'our wallpapers are beautiful,' describe the 'play of colors,' the 'textile surface,' or the 'mood they create,' allowing the customer to feel the beauty.
• •Maintain Consistency Across All Platforms: Whether it's a product description, an Instagram caption, or an email newsletter, the tone should feel familiar and aligned.
• •Educate and Inspire, Not Just Sell: While the goal is sales, the copy should also aim to educate customers about the artistic process, the inspiration behind designs, and how the products can enhance their lives and spaces.
• •Highlight ease of installation: Mention that there is no glue required.

Social Perception

Highly Valued for Uniqueness, Seen as High Quality, Transformative, Artistic Investment

Copy Examples

• •A true gem for your walls: Hand-painted designs that bring life and harmony to your space.
• •Experience the amazing play of colors and the rustic finish of our textile surfaces.
• •UNIQUE harmonious, life-giving, beautiful
• •No glue, no fuss, just pure artistry.
• •Visit tonkapapers.com and find the art that lives with you.