Brand Tone

Enthusiastic and Playful, Simple and Direct, Approachable and Friendly, Slightly Techy/Innovative (but accessible)

Brand Values

• •Fun and Entertainment
• •Innovation and Novelty
• •Ease of Use
• •Shared Experiences
• •Customer Satisfaction (implied)

Best Practices

• •Consistently use upbeat, positive, and energetic language. Words like "amazing," "incredible," "magic," "fun," "soar," and "play" should be staples.
• •Avoid overly technical jargon. Explain the product and its benefits in a way that is easy for anyone to understand. Focus on the experience rather than complex mechanics.
• •Incorporate descriptive words that help the audience imagine the product in action. Emojis can enhance the playful and approachable tone, especially on social media, but use them appropriately for the platform.
• •Encourage interaction by asking questions in social media captions and website copy (e.g., "Who would you gift a Freesbee to?"). Make the audience feel like part of a fun community.
• •Mirror the dynamic nature of the product in the copy. Use action verbs and vivid descriptions that complement the videos and images of the Freesbee flying, spinning, and being enjoyed.

Social Perception

Novelty Gadget, Fun for Kids (and Adults), Giftable Item, Variable Quality Expectations, Engaging and Shareable

Copy Examples

• •Unleash the Magic! ✨ The Freesbee Flying Orb – Endless Fun, Effortless Flight.
• •Watch it SOAR! 🚀 The Freesbee floats, glides, and boomerangs back to you! Who are you playing with this week? #FreesbeeFun #FlyingToy #TechGadget
• •Tired of boring toys? The Freesbee is here to light up your playtime! With its dazzling LED lights and incredible boomerang action, it's the captivating gadget that’s easy to learn and impossible to put down.
• •😮 Get Ready to Fly! Your Freesbee Discount Inside!
• •Freesbee: The Amazing Flying Orb That Comes Back! Perfect for kids & adults. Shop Now for 15% OFF!