Brand Tone

Conscious, Thoughtful, Craft-Oriented, Authentic, Approachable, and Informative.

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Ethical Production/Sourcing
• •Authenticity
• •Charitable Giving

Best Practices

• •Emphasize "Handcrafted" and "Artisan": Consistently use terms that highlight the human touch and skill involved in creating the products.
• •Reinforce Sustainability: Regularly mention the use of leather as a by-product, its durability, and the brand's commitment to minimizing environmental impact.
• •Maintain an Authentic & Transparent Voice: Speak honestly about the materials, including the natural characteristics of leather (e.g., blemishes being part of its beauty). Share insights into the making process or the brand's journey.
• •Communicate with Warmth and Approachability: Whether in product descriptions, social media captions, or customer service interactions, maintain a friendly, helpful, and appreciative tone.
• •Highlight the "Giving Back" Aspect: Integrate the charitable component into messaging where appropriate, reinforcing the brand's values beyond just the products themselves.

Social Perception

Artisan-driven, ethical, and sustainable choice for leather goods.

Copy Examples

• •Headline: Leather, Lovingly Handcrafted. Sustainably Sourced. Body: Each Borrowed Leather piece tells a story of mindful creation. We embrace the natural journey of leather, a beautiful by-product, crafting it into durable accessories meant to last. Feel good about the leather you carry. #SustainableStyle #HandmadeLeather
• •Headline: More Than a Bag. It's a Commitment. Body: At Borrowed Leather, we believe in quality that endures and practices that sustain. As temporary custodians of this fine material, we handcraft each item with care in our Oregon studio. Plus, 10% of every purchase supports a cause we cherish. #BorrowedLeatherGoods #EthicalFashion #CraftedWithPurpose
• •Headline: The Beauty of Imperfection. The Promise of Durability. Body: Our leather goods celebrate the unique character of every hide. Handcrafted for life's adventures, these pieces are a testament to sustainable craftsmanship and timeless design. Discover accessories as individual as you are. #ArtisanMade #LeatherLove #BuiltToLast
• •Headline: From the Earth, To You, With Care. Body: Borrowed Leather transforms a natural by-product into something beautiful and lasting. Our woman-owned business is dedicated to sustainable practices and creating handcrafted leather accessories you’ll treasure for years to come. #WomanOwned #SustainableLeather #ConsciousConsumer
• •Headline: Carry Kindness. Our Leather Gives Back. Body: Invest in handcrafted quality and support a brighter future. With every Borrowed Leather piece, you're not just getting a durable, stylish accessory – you're also contributing to charity. Crafted with care, giving back with every stitch. #ShopSmallSupportBig #LeatherForGood #HandcraftedCharity