Brand Tone

Personal and Relatable, Informative and Educational, Passionate and Enthusiastic, Quality-Focused and Curated, Customer-Centric and Helpful, Encouraging and Empowering

Brand Values

• •Quality and Efficacy
• •Accessibility and Affordability
• •Customer Education and Support
• •Personal Connection
• •Passion for Skincare
• •Innovation

Best Practices

• •Tell a Story: Weave the founder's personal journey and passion into product descriptions, social media, and email marketing to maintain a relatable and authentic voice.
• •Educate, Don't Just Sell: Continue to provide valuable information through blog posts, ingredient spotlights, and skincare tips. Frame product benefits in terms of solving customer problems or achieving their skin goals.
• •Use 'We' and 'You' Actively: Foster a sense of community and direct connection by addressing the customer directly and speaking as a collective (representing the brand's shared passion).
• •Emphasize Quality and Curation: Consistently highlight that products are carefully selected, high-quality, and sourced from reputable Korean brands.
• •Maintain a Helpful and Approachable Demeanor: Ensure all communication channels, from product Q&As to customer service interactions, reflect the brand's willingness to assist and guide customers.

Social Perception

Positive Customer Feedback, Trusted Source for Korean Beauty, Helpful and Knowledgeable, Reliable

Copy Examples

• •Headline (Educational & Encouraging): Unlock Your Best Skin: Discover the Korean Beauty Secrets That Transformed Our Founder (And Can Transform Yours Too!)
• •Product Description Snippet (Passionate & Quality-Focused): Handpicked with love from Seoul's finest! This cult-favorite serum isn't just a product, it's Eglė's personal seal of approval for that coveted K-beauty glow. Experience the difference quality ingredients make.
• •Social Media Post (Personal & Relatable): Still searching for that holy grail product? Our founder, Eglė, remembers those days! That's why she created Bareskin.lt – to share the gentle, effective Korean skincare that finally gave her skin peace. What's your biggest skin frustration? Let's chat in the comments! #BareSkinStory #KBeautyJourney
• •Email Subject Line (Helpful & Exclusive): Confused by Essences vs. Serums? 🤔 Your Bareskin Guide to a Flawless K-Beauty Routine Is Here (+ a little treat!)
• •About Us Snippet (Customer-Centric & Passionate): More than just a store, Bareskin.lt is a community built on a passion for healthy, happy skin. Founded by Eglė, a fellow skincare enthusiast, we're here to guide you through the world of Korean beauty with handpicked, effective treasures that won't break the bank. Your glow-up starts here!