Brand Tone

Energetic, Joyful, Passionate, Community-Focused, Quality-Conscious

Brand Values

• •Quality
• •Joy & Happiness
• •Awakening & Vitality
• •Community & Connection
• •Passion for Coffee
• •Natural & Health-Conscious

Best Practices

• •Emphasize the energetic, joyful, and quality-focused aspects of Morning Rooster Brew in all copywriting.
• •Use lively and invigorating language to describe the coffee and the experience of drinking it.
• •Highlight the 'art and science' behind the coffee, showcasing the brand's expertise and passion.
• •Foster a sense of community by using the term 'Coopffee lovers' and encouraging interaction and engagement.
• •Maintain consistency in tone across all platforms, from website descriptions to social media posts.

Social Perception

Customers perceive Morning Rooster Brew as a brand that provides a flavorful, energizing, and high-quality coffee experience. The brand fosters a sense of community among 'Coopffee lovers,' emphasizing joy, quality, and a great start to the day.

Copy Examples

• •Start your day with a Rooster River blend and fuel your day with boundless energy. Taste the notes of chocolate-covered almonds, maple syrup, and lemon citrus with every sip!
• •Join the Coopffee lovers community and celebrate the art and science behind every cup of Morning Rooster Brew!
• •Awaken your senses with our Midnight Cackle – a dark roast that sparks joy and ignites your passion for coffee.
• •Experience a flavourful journey of discovery with Roosterrise Serenade, a Colombia Single Origin with rich cocoa notes. It's more than coffee; it's a vibrant start to your day!
• •Our commitment to quality ensures a delightful coffee experience. From meticulous roasting to careful packaging, we're dedicated to brewing fun and happiness into every cup.