Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Knowledgeable & Craft-Oriented, Community-Focused & Collaborative, Playful & Creative

Brand Values

• •Quality
• •Community
• •Passion
• •Responsibility & Sustainability
• •Craftsmanship
• •Innovation/Creativity
• •Customer Experience

Best Practices

• •Tell Your Story Authentically: Weave in the narrative of passion, friendship, and community origins in your communication. People connect with genuine stories.
• •Emphasize Quality & Craft, Accessibly: Talk about your sourcing, roasting process, and unique flavor notes in a way that's informative but not intimidating. Make specialty coffee feel welcoming to everyone.
• •Foster a Sense of Community: Use inclusive language ("your coffee journey," "join our community"). Engage with comments and messages on social media in a friendly and helpful manner.
• •Be Passionate and Descriptive: Use vivid language to describe the taste, aroma, and experience of your coffee. Let your enthusiasm shine through. (e.g., "vibrant heart of Ethiopia," "bursting with notes").
• •Keep it Playful and Creative Where Appropriate: Don't be afraid to inject humor or creativity, especially in social media and product naming, aligning with offerings like "For Fudge Sake" and the innovative spirit of the jam latte.

Social Perception

Positive & Well-Regarded, Known for Quality & Innovation, Community Hub, Trusted Source

Copy Examples

• •Headline for a new single-origin coffee: "Meet Your New Morning Ritual: Discover the vibrant heart of Ethiopia in every cup of our Rocko Mountain. Passionately roasted, bursting with notes of strawberry milkshake, blueberry, and mango. Your coffee journey just got an upgrade."
• •Instagram caption for a picture of the jam latte: "Sweeten your day the Bastion way! Our signature Jam Latte, born from a friendship with Alchemist's Jam, blends rich espresso with the pure taste of locally sourced fruit. It's more than a drink, it's a story in a cup. Come taste the collaboration!"
• •Website "About Us" snippet: "From two best friends sharing a home-roasting hobby to your neighborhood coffee experts. At Bastion Coffee, we pour our passion into every bag and every cup. We believe in awesome coffee, real connections, and making your day a little brighter, one brew at a time. Join our community!"
• •Promotional email for a coffee subscription: "Never run out of your favorite fuel. Subscribe to Bastion Coffee and get exceptional, freshly roasted beans delivered to your door. We handle the beans, you handle the bliss. Quality coffee, made easy and just for you."
• •TikTok video concept description: "BTS at the Roastery! 🎶 Upbeat music, quick cuts showing Chase & Jasen's journey from home roasters to the café, expertly roasting beans, baristas crafting beautiful lattes (hello, jam latte cameo!), and happy customers. Text overlay: 'Fueling your passion, one roast at a time. #BastionCoffee #CraftCoffee #Portland #CommunityLove'"