Brand Tone

Inclusive and Empowering, Feminine and Stylish, Friendly and Approachable, Direct and Sales-Oriented

Brand Values

• •Inclusivity & Body Positivity: Celebrating diverse body shapes and sizes is a central theme.
• •Quality: Emphasis on "Alta Qualidade" (High Quality) in their plus-size fashion.
• •Customer Satisfaction: Offering "Satisfação ou Reembolso" (Satisfaction or Refund) and "Atendimento Humanizado" (Humanized Service) highlights a commitment to customer happiness.
• •Authenticity: Encouraging customers to "Seja você!" (Be yourself!).
• •Security and Trust: Highlighting "Pagamento 100% Seguro" (100% Secure Payment) and "Loja 100% Segura" (100% Secure Store) aims to build trust with online shoppers.

Best Practices

• •Embrace Inclusivity in Language: Always use positive and empowering language that celebrates all body types. Avoid terms that could be perceived as judgmental or exclusive.
• •Highlight Quality and Style: Consistently mention the quality of materials and the stylishness of the designs, reinforcing the brand's commitment to providing fashionable options for plus-size women.
• •Maintain a Friendly and Approachable Voice: Whether it's a product description, social media reply, or email, keep the tone warm, inviting, and helpful, reflecting the "Atendimento Humanizado."
• •Be Authentic and Relatable: Share stories or content that resonates with the everyday experiences and aspirations of your target audience. Use "Seja você!" (Be yourself!) as a guiding principle.
• •Ensure Consistency Across All Channels (and Languages): While the primary language is Spanish, if any English communication is used, ensure the tone and values translate consistently. For the core Spanish communication, ensure all copy – from website to social media to customer service scripts – reflects the established brand voice of empowerment, inclusivity, and style. Regularly review and update copy guidelines.

Social Perception

It likely aims to be perceived as a go-to destination for stylish and quality plus-size fashion in Ecuador. The values of inclusivity and body positivity are central to how they want to be seen. The promise of good customer service and secure transactions is intended to foster a positive perception among online shoppers.

Copy Examples

• •Headline for a new collection: "Elegance Redefined. Sizes You Love. Discover the new collection at DelaPLUS Modas and embrace your unique style!"
• •Social media post (Instagram/Facebook): "Shine with confidence! ✨ Our latest arrivals are designed to celebrate every curve and empower you to be authentically you. Tap to shop your new favorite look! #DelaPLUSModas #PlusSizeFashion #EcuadorModa #BodyPositive"
• •Email subject line for a promotion: "You deserve it! Treat yourself to 20% off all dresses at DelaPLUS Modas."
• •Product description snippet: "Feel fabulous and comfortable in our [Product Name]. Crafted with high-quality fabric and designed to flatter your silhouette, this piece is a must-have for the modern, confident woman. Because at DelaPLUS, fashion is for every body."
• •About Us page excerpt: "At DelaPLUS Modas, we believe that every woman deserves to feel beautiful and confident in what she wears. That's why we're passionate about curating a stunning collection of high-quality, plus-size fashion that celebrates diversity and empowers you to express your unique style. More than just a store, we're a community built on inclusivity and the joy of fashion."